Featured Martial Arts Business Article

Winning The Mental Game of Running A Martial Art School

Okay, so let's talk about depression and the martial art school owner. The first thing I'm going to say is that, if you are depressed, go see a mental health professional, either a therapist, counselor, or psychiatrist. The days of there being a stigma against seeing a therapist to talk through issues are long gone. So, if you need help, get help. Now, let's talk about … [Read More...]

Featured Articles

Why You Should Never Start A Martial Art School As A Business Partnership

Ah, business partnerships. I come back around to this topic at least once a year. And despite my repeated warnings and admonishments to NOT start a martial art … [Click Here to Read More...]

Why DIY Martial Arts Marketing Is Driving Students Away From Your Dojo

So this week in the newsletter we're finishing up the series on why dojo owners fail, and I've been talking about marketing mistakes. Monday I wrote about … [Click Here to Read More...]

Podcast Episodes

Martial Arts Business Podcast Episode 41: Interview With Matt Page

In this episode of the Martial Arts Business Podcast, Mike interviews Matt Page, creator and star of the hit web series Enter The Dojo. And in the Tip of the Week, … [Click Here to Read More...]

Podcast Episode 40: Interview With Chris Perilli

"How to REALLY Market Your Dojo With Online Video!" As online video marketing becomes increasingly important for martial art schools, more and more school owners … [Click Here to Read More...]

More Featured Articles

How To Recognize Toxic Students In Your Dojo

True Story Alert... My second school was located in an area where there was a lot of "urban flight" - people who moved out of the inner city due to gentrification and increased costs of living. My family was poor growing up, so I had a lot of experience in … [Click Here to Read More...]

Martial Arts Business Podcast Episode 35: Pricing, Selling, And Having Haters

In this episode of the Martial Arts Business Podcast, Mike Massie discusses pricing, advertising your prices, and when the ideal time is to reveal your prices. Mike also provides some perspective on haters and what it really means for you and your business … [Click Here to Read More...]

Hope Is Not A Martial Arts Marketing Plan

How To Get 40 New Student Inquiries A Month... Most martial art school owners and instructors suffer from what I call "lackofleaditis". They get just a few new student inquiries a week... ...and they think that's just the way things are. Let me tell you, … [Click Here to Read More...]

Podcast Episode 34: Filling In Gaps In Your Martial Arts Business Knowledge

In this podcast episode, Mike explains why having gaps in your martial arts business knowledge and systems can keep you from achieving your financial goals for your dojo. And, in the Tip of the Week, Mike provides tips on accelerating your learning in the … [Click Here to Read More...]

How Knowledge Gaps Threaten Your Martial Arts Business Success

A recent visit with my good friend Tom Whitaker reminded me that I've been helping people start and run successful martial art schools for quite some time now. He was the first person that I ever coached through the process of starting and growing a school, … [Click Here to Read More...]

Martial Arts Business Podcast Ep 33: Interview With Tom Whitaker

In this week's Martial Arts Business Podcast Mike interviews an old friend of his, Tom Whitaker from Collinsville, Illinois. Tom is a longtime martial artist and a former professional kickboxer, and he runs a very successful school in a town of just under … [Click Here to Read More...]

Podcast Episode 31: Are Cash Outs Good For Your School?

In this podcast episode, Mike Massie discusses the practice of cash outs, also known as paid in full memberships, in the context of whether or not they are a wise practice for martial art school owners to adopt. And, in the Tip of the Week, Mike shares some … [Click Here to Read More...]

Podcast Episode 32: Mike’s Epic Rant and How To Clone Yourself

Ever wish you could clone yourself in your dojo? I think everyone does at some point. In this week's podcast episode, I explain how to develop staff members who can do the things you do just as well, and sometimes even better, so you can have a life outside of … [Click Here to Read More...]

Martial Arts Business Podcast Ep 30 Reality Vs Fantasy In Running A Dojo

In this podcast, Mike discusses fantasy versus reality in running a martial art school. Is running a dojo all it's cracked up to be? Or is it harder than you might think? Many martial artists who haven't yet opened schools seem to think that they'll be able … [Click Here to Read More...]

Podcast Ep 29: Interview With Taimak Star Of The Last Dragon

The Last Dragon came out around the same time that I started doing martial arts. I was about 14 years old when TLD was released in theaters, and I pretty much wanted to be Bruce Leroy after seeing that movie. In fact, I think I even started wearing pieces of … [Click Here to Read More...]

Martial Arts Business Podcast Ep 28: How Not To Treat A Student With Previous Experience

If you've been training in the martial arts for a while, you know what it's like to change schools or styles, or to be a guest at a different school. Typically, if said school is affiliated with your home dojo, this isn't an issue - although there's always the … [Click Here to Read More...]

Martial Arts Business Podcast Episode 27: Buyer Beware

In This Week's Podcast Episode... Should you ever take rank away from students? Web marketing made affordable... And, caveat emptor when it comes to taking MA biz advice... All this and more in this week's episode of The Martial Arts Business … [Click Here to Read More...]

Martial Arts Business Podcast Episode 26: What Makes A McDojo?

This has to be one of the most controversial martial arts business topics, and it's been hotly debated on the video version of this podcast message. But the thing is, when you ask them most people don't have a clear definition of what makes a … [Click Here to Read More...]

Podcast Episode 25: Are You Spending Too Much Time With Your Students?

Are you spending too much time with your students? Before you answer that question, you'll want to listen to this podcast episode. Many years ago, I was heavily invested in helping my students compete in martial arts competitions at the regional, state, … [Click Here to Read More...]