Posted by Mike Massie on June 30, 2009
I am spitting mad about the “Cap and Trade” legislation that passed the House last week. This new hidden tax is going to hit the working class – our bread and butter clients – harder than anything the government has thrown at them in recent years.
Here’s what the Wall Street Journal had to say about it:
“Hit hardest would be the ‘95% of working families’ Mr. Obama keeps mentioning, usually omitting that his no-new-taxes pledge comes with the caveat ‘unless you use energy.’ Putting a price on carbon is regressive by definition because poor and middle-income households spend more of their paychecks on things like gas to drive to work, groceries or home heating.
The Congressional Budget Office – Mr. Orszag’s former roost – estimates that the price hikes from a 15% cut in emissions would cost the average household in the bottom-income quintile about 3.3% of its after-tax income every year. That’s about $680, not including the costs of reduced employment and output. The three middle quintiles would see their paychecks cut between $880 and $1,500, or 2.9% to 2.7% of income. The rich would pay 1.7%. Cap and trade is the ideal policy for every Beltway analyst who thinks the tax code is too progressive (all five of them).”
I know – it stinks, BIG TIME!
As soon as the economy starts to show signs of recovery… BAM!
They hit us with a piece of junk legislation like this.
And I’m spitting mad about it!
So, instead of throwing my mouse at my computer screen (they break very easily, something I’ve discovered since last November) I’m doing something to help you guys…
The backbone of our industry!
I’ve temporarily slashed prices on ALL my manuals and digital books, which are all listed on the following page at prices that are 40% to 60% off of retail:
http://tinyurl.com/massie-is-hacked
And, for ANYONE who orders this week from the site, I am going to give you a FREE teleseminar next Friday:
How to Market Your Martial Arts School Online Using FREE Web 2.0 Technologies!
This is my way of…
1. Saying THANKS for continuing to support my work and message during the toughest economic times in recent history -
and…
2. Helping our industry stay STRONG, even at a time when the nation’s leadership seems dead-set on ripping the guts out of the middle-class!
And, please note that, while it’s likely I’ll continue to be hacked for an indeterminate period of time, the sale ends at 8:00 AM CST on July 2nd…
So please head over there and take advantage of it while the sale is running.
http://tinyurl.com/massie-is-hacked
God bless America… and all of you,
Michael D. Massie
Blog: http://martialartsbusinessdaily.com/
Social Network: http://www.masainetwork.com/
Business Manual: http://www.small-dojo-big-profits.com/
Resources: http://www.starting-a-martial-arts-school.com/
Summer Camp Manual: http://startingasummerdaycamp.com/
Facebook: http://www.facebook.com/michael.massie1
Twitter: http://twitter.com/mabizdaily
Performance Nutrition: http://truth.mymaxsystem.com/athletes.php
P.S.: Here’s some recent feedback on our business materials…
“I think your stuff is great, it is almost to good to share
but I am going to anyway. Thanks.”
Sensei Robert Taylor
Sidekick Karate
China Grove, NC
P.S.S: Take advantage of my furious wrath today!
http://tinyurl.com/massie-is-hacked
Comments:
Filed Under: News
Posted by Mike Massie on
In those days, there were warriors...
It’s not often that I mix in religious messages with my business messages (although, in the martial arts world religious messages are as ubiquitous as wet in water – you just don’t realize it because it’s culturally based).
However, I think this blog post by Faith-Based Millionaire author Jay Peroni is a great message for anyone who is facing challenges as they pursue their business with passion and fervor.
http://www.jayperoni.com/2009/06/what-lion-is-god-calling-you-t.php
Hope you enjoy it as much as I did… the quote in the beginning (describing the deeds of Benaiah, one of King David’s three mighty men) reads like an action sequence from Gladiator.
Posted by Mike Massie on June 29, 2009
Starting-A-Martial-Arts-School.com and MASAInetwork.com member Don O’Neal posted an excellent article on his MASAInetwork.com blog explaining how you can get your program into a YMCA or rec center:
http://www.masainetwork.com/profiles/blogs/getting-in-a-ymca-or-rec
(Hint: Be sure to register when you hit the site – it’s free!)
The martial arts social networking site for instructors.
This is an excellent primer on how to get your foot in the door by presenting yourself in a professional manner.
I’d have to say that the #1 reason instructors aren’t offered spots at YMCAs and rec centers has to do with not being taken seriously due to not presenting their program in a professional manner.
Check out the article – it’ll help you avoid making that mistake. Oh, and be sure to message Don to thank him for contributing the article on the MASAInetwork.com site.
Until next time,
Michael D. Massie
Blog: http://martialartsbusinessdaily.com/
Social Network: http://www.masainetwork.com/
Business Manual: http://www.small-dojo-big-profits.com/
Resources: http://www.starting-a-martial-arts-school.com/
Summer Camp Manual: http://startingasummerdaycamp.com/
Facebook: http://www.facebook.com/michael.massie1
Twitter: http://twitter.com/mabizdaily
Performance Nutrition: http://truth.mymaxsystem.com/athletes.php
P.S.: Here’s some recent feedback on our business materials…
“I think your stuff is great, it is almost to good to share
but I am going to anyway. Thanks.”
Sensei Robert Taylor
Sidekick Karate
China Grove, NC
P.S.S: Still a few spots left for the August seminar:
http://martialartsbusinessdaily.com/event-registration
Posted by Mike Massie on June 26, 2009
We had quite a few people jump in early and grab the bulk of the seats for my free seminar August 14th – 16th in Austin, TX.
All the guys are looking to learn a lot about running a profitable school, training hard, and eating some good Texas BBQ.
(And, knocking back a few Shiners after the seminar while we all share ideas on what’s working for school owners right now, too… cause that’s how we do it in Texas.)
Now, I know some of you are going, “That’s great, but I don’t own the SDBP book and I’m not a site member.”
Yep, I know you’re concerned about every penny right now…
But seriously, the site is only $18 a month, and worth 5x that, easily.
Not only that, but the material I am going to cover in this seminar was responsible for adding thousands monthly to my bottom line.
Seriously…
If you can’t add 2 grand a month to your net within a month of coming home from Texas on the 16th, you’re either brain dead or the laziest school owner I know (and to date, I officially hold that distinction).
Why not join the site and get the $500 seminar for free to boot?
(Yes, this seminar is going to be $500 a person the next time I hold one… and the last group that came through paid $400 a person – for less training!)
What the flip!?!?
Go register now and get that last spot!
Join the SAMAS business info site first:
http://www.starting-a-martial-arts-school.com/join.html
Then get that last spot in the seminar here:
http://martialartsbusinessdaily.com/event-registration/
Until next time,
Michael D. Massie
Blog: http://martialartsbusinessdaily.com/
Social Network: http://www.masainetwork.com/
Business Manual: http://www.small-dojo-big-profits.com/
Resources: http://www.starting-a-martial-arts-school.com/
Summer Camp Manual: http://startingasummerdaycamp.com/
Facebook: http://www.facebook.com/michael.massie1
Twitter: http://twitter.com/mabizdaily
Performance Nutrition: http://truth.mymaxsystem.com/athletes.php
P.S.: Here’s some recent feedback on our business materials…
“I think your stuff is great, it is almost to good to share
but I am going to anyway. Thanks.”
Sensei Robert Taylor
Sidekick Karate
China Grove, NC
Comments:
Filed Under: News
Posted by Mike Massie on June 23, 2009
Evolve or Die?
Businesses that fail to evolve in changing times eventually go the way of the typewriter and the dodo bird.
Businesses and industries change. There’s nothing earth-shattering about that statement. However, sometimes the world changes around businesses, and unless they adapt to the changing business climate, they can easily go the way of the typewriter.
Once hailed as the most revolutionary technological innovation to come along since the Gutenberg press, you’d be hard-pressed to find one in any retail store outside of an antiques shop or junk store these days. IBM, at one time counted among the largest manufacturers of typewriters, finally sold it’s typewriter division to Lexmark in 1990 (and what the heck they wanted with it is anyone’s guess).
Yet, even though the typewriter itself has gone the way of the dodo bird, you can still see the evolution of typewriter technology in virtually every home and office these days. QWERTY keyboards are still used as a primary user interface device for most desktop and many hand held computing devices, thanks in large part to the technology being popularized by the typewriter.
The Obvious Correlation to the Martial Arts…
So, what’s that have to do with the martial arts industry?
Even though IBM seems to have weathered the changes in in their industry rather well, many other companies who were heavily invested in the typewriter industry failed to survive the technological revolution brought on by the personal computer.
Over the last decade or so we’ve seen a similar technological revolution taking place in the world of communication… and another sweeping change that’s hit in the last three years in the world of finance and banking. These changes are having a direct and dramatic effect not just on the way that martial arts schools are doing business, but on the entire small business industry as a whole.
In light of this, it’s imperative that school owners are able to recognize and track social and economic trends in order to navigate the sweeping changes that will take place in the coming months and years.
Now, before some of you fly off the handle and go haywire, I am NOT saying that teaching martial arts (traditional, modern, or otherwise) is an outdated service. What I AM saying is that the majority of martial arts schools are stuck in the 80’s and early 90’s when it comes to their business and marketing strategies.
And, while some business and marketing strategies will remain viable and relevant in these changing times, others will, necessarily, go the way of the typewriter (and soon, perhaps the way of the print newspaper as well).
Those businesses who continue to cling to these outdated strategies and pine for the glory days of the last century will fade away into decline (a.k.a. “shut down”, “go out of business”, “close their doors”, “enter extinction” – am I making myself clear here?).
An Opportunity For You to Learn How To Adapt and Thrive in Changing Times
On August 14th, 15th, and 16th I’ll be holding a seminar for 20 martial arts instructors in Austin, Texas that will address exactly these topics. We’ll be examining trends that are affecting martial arts schools, evaluating the impact of each, and then I’ll be providing the attendees with specific marketing tools and add-on systems designed to deal with these challenges that can be immediately implemented upon their return home from the seminar.
While I necessarily will not go into specific detail on the exact nature of the material I will cover, I will tell you that the 20 lucky instructors who attend the seminar will receive complete and integrated business systems and curriculum to follow. This information will allow them to adapt to changing economic conditions by focusing their businesses on activities and markets that offer the highest return on time and money invested.
This will be the first of several of these training seminars I will hold; however, this particular seminar date will be the only one I will be offering absolutely free of charge for certain of my past and current customers.
The only requirement for attending is that you are either a current Starting-A-Martial-Arts-School.com member, or that you have purchased and read my Small Dojo Big Profits manual (Note: Proof of purchase will be required). However, there are only 20 seats available for this seminar.
What You Need To Do To Attend
So far, I’ve only allowed my coaching site members to register, in order to provide them with the first opportunity to attend. But, on Thursday morning (June 25th) at 8:00 AM central time I’ll be opening registration up to my other customers to fill whatever spots remain for the seminar.
If you’d like to get a spot, keep your eyes peeled on Thursday morning at 8 AM central time on the home page of this site. Once you hit the page, refresh your browser and look at the navigation bar at the top of the page. You’ll see a link at that time that says “Event Registration” – click it and you’ll be taken to the page where you can register and reserve a seat for the seminar.
Once I hit capacity, the link will be removed from the site and no more free seats will be made available for this training, ever.
Good luck, and I hope to see you in Austin on August 14-16.
- Mike Massie
