Featured Martial Arts Business Article

martial arts business competition

How Much Does Your Martial Arts Business Competition Matter?

If You're Good At Marketing, Not Much At All In the business of running a martial art school, competition doesn't matter if you're good at marketing. I have clients who have competitors right across the street from them, or down the block, and many times these styles and schools are very similar in what they teach. Yet, my clients often thrive under these conditions. Think … [Read More...]

Featured Articles

martial arts business competition

How Much Does Your Martial Arts Business Competition Matter?

If You're Good At Marketing, Not Much At All In the business of running a martial art school, competition doesn't matter if you're good at marketing. I have clients … [Click Here to Read More...]

Hidden dangers of getting free labor

The Hidden Dangers Of Free Labor

One of the topics that comes up a lot when I'm coaching new school owners is the issue of staffing in the early stages of their martial art school's growth. Many … [Click Here to Read More...]

Podcast Episodes

martial arts business podcast

Martial Arts Business Podcast Episode 4: Interview With Dusty Everson

"How To Charge More And Fill Your School With People Who Are Eager To Pay!" In this podcast episode, Mike Massie interviews Dusty Everson of Everson's Karate … [Click Here to Read More...]

martial arts business podcast

Martial Arts Business Podcast Episode 3: Applying The 80/20 Principle

"Applying Pareto's Principle to the Business of Running a Martial Art School" (read the original blog post here) In this episode Mike explains how applying the … [Click Here to Read More...]

More Featured Articles

martial arts marketing

Is Quick Cash Destroying Your Dojo?

You see it A LOT in our industry these days: "After I joined Master So-and-so's consulting program, we had our first $40,000 month ever!" Is it true? Sure it is, but guess what they're not telling you... The Fallacy of the $30,000 Jump In Revenue What … [Click Here to Read More...]

how to clone yourself in your dojo

How To Clone Yourself In Your Dojo

Ever wish there were two of you to run your dojo? Me too. I've often wished I could clone myself, so I could be on the floor, in the office, and out marketing, all at once. Obviously, you can't clone yourself - but you can hire and train qualified staff … [Click Here to Read More...]

The Top 3 Ways To Simplify Your Martial Arts Business

Tell me something - Do you ever feel like a rooster with it's feathers on fire, running 90-to-nothing trying to find the water trough? Do you ever wonder if things would ever get less hectic in your martial art school? Have you ever thought that maybe … [Click Here to Read More...]

The importance of being honest in the martial arts

The Importance Of Being Honest With Your Martial Arts Students

How important is it to be honest with your students? If you listen to some martial arts business consultants, you'd assume the answer would be, "Not much." I mean, it seems to follow logically that if Master So-and-so built a school of 350 students with … [Click Here to Read More...]

marketing rocks vs marketing sucks

The ‘Marketing Rocks’ vs. ‘Marketing Sucks’ Debate

If you're looking for information on how to market a martial art school, you're likely to come across two opposing views... On the one hand, you have the folks who say that the only way to market your school is with aggressive, over-the-top … [Click Here to Read More...]

MMA knockout

How To Lose The Fight Of Your Life

Engage in some suspension of disbelief with me for a moment... Let's just pretend that Dana White decides he's looking for some fresh and completely unknown talent for a new UFC reality show, and he's taking an open casting call for fighters of any background … [Click Here to Read More...]

Chuck Norris on luck

What Brand Marketing Means To Martial Art Schools

When we consider brand marketing, our thoughts immediately turn to large internationally recognized brands. And, if you've been following this blog, you know what I think about traditional brand marketing for martial art schools... Traditional brand … [Click Here to Read More...]

procrastination martial arts

The Dangers Of Procrastination For The Martial Art School Owner

"Procrastination is opportunity's assassin." -Victor Kiam How many times in managing your martial art school have you picked up a new business idea and said, "I'll do it tomorrow"? And honestly, how many times did 'tomorrow' become 'never'? My … [Click Here to Read More...]

Martial arts selling

Why You Should Never Let A Student Haggle With You On Price

Recently I was hanging out with a former student who now runs a school. We were discussing how his studio was going, and I mentioned he must be doing pretty well. "Sort of," was his reply. At this, I cocked an eyebrow and said, "Go on..." "Well, we'd … [Click Here to Read More...]

empty hand

Martial Arts Marketing Trends To Watch In 2014, Part III

Or, The Most Important Martial Arts Business Article You'll Read All Year... In the first two installments of this three-part martial arts business article series, I made you aware of several online marketing trends of note for 2014. And if you haven't … [Click Here to Read More...]

Google plus for marketing

Martial Arts Marketing Trends To Watch In 2014, Part II

In part 1 of this article, I discussed the algorithm changes at Facebook and the emergence of Facebook as a valid paid advertising platform for local businesses. I also clued you in to the burgeoning popularity of micro-video sites, a trend that you may want … [Click Here to Read More...]

karate students

I Need To Grow My Dojo – Where Do I Start?

Robert (a new coaching client) recently emailed me to ask the following: Q: "I want to open in a commercial setting but don't have much funding. Where do I start?" A: When you're launching a business, your number one concern should be generating revenue … [Click Here to Read More...]

martial arts marketing trends

Martial Arts Marketing Trends To Watch In 2014, Part I

Martial arts marketing - and marketing in general - changes at the speed of technology these days. That's why savvy martial art school owners know that it pays to stay on top of trends in online marketing and technology. So, for this year's first few posts … [Click Here to Read More...]

New Year 2014

5 Crucial Martial Arts Business Success Planning Tips For The New Year

Tonight is New Year's Eve, and while most people are taking today as a holiday, it's actually a crucial work day for your martial arts business. Why? Opportunity, of course! You see, the idea of a "New Year" means people are in the mindset that tomorrow … [Click Here to Read More...]