Featured Martial Arts Business Article

interview with Chris Perilli

Podcast Episode 40: Interview With Chris Perilli

"How to REALLY Market Your Dojo With Online Video!" As online video marketing becomes increasingly important for martial art schools, more and more school owners are seeking to leverage this advertising medium to get more students. However, marketing online with bad video can do your dojo more harm than good. And that's why we have Christopher Perilli on the podcast this … [Read More...]

Featured Articles

How to go from 50 to 150 students in your martial art school

Podcast Episode 38: How To Go From 50 to 150 Students With Small Dojo Big Profits!

Eighteen months ago, Bill Jones was struggling to make ends meet in his Brazilian jiu-jitsu school with 45 students, all while working a full-time day job and … [Click Here to Read More...]

how to spot a crazy martial arts student

How To Recognize Toxic Students In Your Dojo

True Story Alert... My second school was located in an area where there was a lot of "urban flight" - people who moved out of the inner city due to gentrification … [Click Here to Read More...]

Podcast Episodes

Interview with Wes Schaeffer

Podcast Episode 39: Interview With Top Sales Trainer Wes Schaeffer

Wes Schaeffer – the man they call “The Sales Whisperer” – is an Air Force veteran, a graduate of the U.S. Air Force Academy, a father, author, coach, keynote speaker … [Click Here to Read More...]

Martial Arts Business Podcast Episode 37 with Dave Chesser

Martial Arts Business Podcast Episode 37: Interview With Dave Chesser

"How Not Starting A Martial Art School Can Help You Start A Martial Art School!" In this episode of the podcast Mike interviews internal martial arts instructor and … [Click Here to Read More...]

More Featured Articles

how not to treat students with previous experience

Martial Arts Business Podcast Ep 28: How Not To Treat A Student With Previous Experience

If you've been training in the martial arts for a while, you know what it's like to change schools or styles, or to be a guest at a different school. Typically, if said school is affiliated with your home dojo, this isn't an issue - although there's always the … [Click Here to Read More...]

karate caveat emptor

Martial Arts Business Podcast Episode 27: Buyer Beware

In This Week's Podcast Episode... Should you ever take rank away from students? Web marketing made affordable... And, caveat emptor when it comes to taking MA biz advice... All this and more in this week's episode of The Martial Arts Business … [Click Here to Read More...]

what makes a mcdojo

Martial Arts Business Podcast Episode 26: What Makes A McDojo?

This has to be one of the most controversial martial arts business topics, and it's been hotly debated on the video version of this podcast message. But the thing is, when you ask them most people don't have a clear definition of what makes a … [Click Here to Read More...]

teaching martial arts

Podcast Episode 25: Are You Spending Too Much Time With Your Students?

Are you spending too much time with your students? Before you answer that question, you'll want to listen to this podcast episode. Many years ago, I was heavily invested in helping my students compete in martial arts competitions at the regional, state, … [Click Here to Read More...]

How to stop being broke podcast episode

Martial Arts Business Podcast Episode 24: How To Stop Being Broke

Okay, let's face it - being broke sucks. I have been there, done that, got the t-shirt, and the scars to boot. I know being in business is hard, and that it doesn't always go the way we imagined it would when we first decided to open a martial art … [Click Here to Read More...]

Joao Crus

Martial Arts Business Podcast Episode 23: Interview With Joao Crus

In this week's podcast my guest is Mr. Joao Crus. I've known Joao since my early days of martial art school ownership, and know him to be a knowledgeable and accomplished instructor. Joao teaches Brazilian jiu-jitsu out of two schools here in the Austin area, … [Click Here to Read More...]

martial arts business success teaching jeet kune do and Filipino martial arts

Martial Arts Business Podcast Episode 22: Interview With Guro Harley Elmore

"How Harley Elmore And His Wife Built An Enrollment Of 450 Students... Teaching Jeet Kune Do and Filipino Martial Arts!" On this episode of the Martial Arts Business Podcast, Mike interviews Guro Harley Elmore of Warrior's Way Academy in Wichita Falls, … [Click Here to Read More...]

martial arts business podcast interview with Alex Changho

Martial Arts Business Podcast Episode 21: Interview With Alex Changho

A few weeks back I connected with Alex Changho - Alex is a former martial art school owner turned business coach with some very interesting ideas on how school owners can grow their schools... ...without having to rely on the internet! Now, Alex and I … [Click Here to Read More...]

old run down dojo

How To Kick The Broke Martial Arts Instructor Habit In 12 Simple Steps

Being chronically broke is a sickness that befalls many a martial art school owner. Typically, an instructor who suffers from this malady will either kick the habit and go cold turkey, or they'll just come to accept it as a part of running a martial art … [Click Here to Read More...]

free labor

Podcast Episode 20: The Dangers Of Using Free Labor In Your Dojo

Often martial art school owners fill their staffing gaps by using free volunteer labor, namely by recruiting their students to help them out. This on its face seems like a great idea, but it comes with hidden dangers. In this podcast episode, Mike explains … [Click Here to Read More...]

2015 goals for martial arts success

Martial Arts Business Podcast Episode 18: 7 Tips For A Highly Profitable 2015

"The Top 7 Things You Must Do In 2015 To Have Your Best Year Ever..." Are you looking forward to the New Year and what it will bring for your school? Or, are you dreading another year with mediocre numbers and lagging enrollments? In this week's podcast … [Click Here to Read More...]

martial arts business podcast interview with Kevin Hudson

Martial Arts Business Podcast Episode 17: Kevin “Hurricane” Hudson Interview

On training with Joe Lewis, competing as a pro kickboxer, and running multiple school locations... In this episode of the podcast, Mike interviews Kevin "Hurricane" Hudson. Kevin is a former two-time world kickboxing champion, a 7th degree black belt in Joe … [Click Here to Read More...]

promptly following up on leads

Martial Arts Business Podcast Ep 16: Following Up On Leads

Why You Need To Promptly Follow Up On Your Leads The sad fact is, most martial art school owners and instructors are lazy about following up on their leads. This is BAD for business! It costs you money, every single time you sit on your leads. Why? … [Click Here to Read More...]

how to open a dojo without opening a dojo

Martial Arts Business Podcast Episode 15: How To Teach Full-time Without Opening A Dojo

"An Interview With Mr. Christopher Folmar of the American Defensive Arts Academy in Keller, TX" In this podcast episode, Mike interviews Mr. Christopher Folmar, a full-time martial arts instructor from Keller, TX who doesn't actually own a martial arts … [Click Here to Read More...]