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how to open a dojo without opening a dojo

Martial Arts Business Podcast Episode 15: How To Teach Full-time Without Opening A Dojo

"An Interview With Mr. Christopher Folmar of the American Defensive Arts Academy in Keller, TX" In this podcast episode, Mike interviews Mr. Christopher Folmar, a full-time martial arts instructor from Keller, TX who doesn't actually own a martial arts studio... Yet, Mr. Folmar has 150 students and earns a full-time income from teaching (in addition to his day job as a … [Read More...]

Featured Articles

martial arts business competition

How Much Does Your Martial Arts Business Competition Matter?

If You're Good At Marketing, Not Much At All In the business of running a martial art school, competition doesn't matter if you're good at marketing. I have clients … [Click Here to Read More...]

Hidden dangers of getting free labor

The Hidden Dangers Of Free Labor

One of the topics that comes up a lot when I'm coaching new school owners is the issue of staffing in the early stages of their martial art school's growth. Many … [Click Here to Read More...]

Podcast Episodes

martial arts business podcast interview with Kevin Hudson

Martial Arts Business Podcast Episode 17: Kevin “Hurricane” Hudson Interview

On training with Joe Lewis, competing as a pro kickboxer, and running multiple school locations... In this episode of the podcast, Mike interviews Kevin "Hurricane" … [Click Here to Read More...]

promptly following up on leads

Martial Arts Business Podcast Ep 16: Following Up On Leads

Why You Need To Promptly Follow Up On Your Leads The sad fact is, most martial art school owners and instructors are lazy about following up on their leads. … [Click Here to Read More...]

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martial arts business podcast

Martial Arts Business Podcast Episode 3: Applying The 80/20 Principle

"Applying Pareto's Principle to the Business of Running a Martial Art School" (read the original blog post here) In this episode Mike explains how applying the 80/20 Principle (also known as Pareto's Principle) to your martial art school operations can … [Click Here to Read More...]

martial arts business podcast

The Martial Arts Business Podcast Episode 2: Simplify!

"Three Easy Ways To Simplify Your Martial Arts Business!" (read the original article here) In this podcast episode Mike shares three easy ways you can simplify the way you run your martial art school. If you feel like you never have enough time to get … [Click Here to Read More...]

martial arts business podcast

The Martial Arts Business Podcast Episode 1: Competition

"Does Your Martial Arts Business Competition Matter?" (read the original post here) In this podcast episode Mike talks about dealing with your martial arts business competition, including how to beat them by making your school stand out among the … [Click Here to Read More...]

martial arts business competition

How Much Does Your Martial Arts Business Competition Matter?

If You're Good At Marketing, Not Much At All In the business of running a martial art school, competition doesn't matter if you're good at marketing. I have clients who have competitors right across the street from them, or down the block, and many times … [Click Here to Read More...]

Hidden dangers of getting free labor

The Hidden Dangers Of Free Labor

One of the topics that comes up a lot when I'm coaching new school owners is the issue of staffing in the early stages of their martial art school's growth. Many school owners seem to struggle with the financial issues associated with hiring staff members … [Click Here to Read More...]

top 3 reasons why you need to market hard

The Top 3 Reasons Why You Need To Market Your Martial Art School Like Crazy All Year Long

I know that right now you're probably gearing up for the big back-to-school rush, and that's great. Yes, I know that now is a great time to crank up those martial art school marketing campaigns and boost your enrollment. And yes, I'm aware that the … [Click Here to Read More...]

martial art school lead follow-up

The Worst Martial Art School Marketing Mistake You Can Make

I've been calling around over the last few weeks looking for a place to train, because I'm coming back from some health challenges and looking to learn something new. And, like many of the prospects you'll get these days, I'm not using the phone because I … [Click Here to Read More...]

Martial arts students getting too much time

Are You Giving Your Martial Arts Students Too Much Of Your Time?

The Unintended Consequences Of Mixing Work And Play... Every year around this time, my wife and I think back to the many summer vacations we spent working, rather than spending time away from our clients and studio like any sane person would choose to do. … [Click Here to Read More...]

martial arts business consulting horror stories

My Top 4 Martial Arts Business Consulting Horror Stories

Over the years, I've collected several stories about the crazy things that martial arts business consultants have done. Some of these stories come from my own experiences, while others came from clients who had unpleasant interactions with other martial arts … [Click Here to Read More...]

signs of a mcdojo

Video: What Makes A Martial Art School A McDojo?

Video Transcript: (Transcript edited for length and clarity) (Begin video transcript) The subject of today’s video is "what makes a McDojo?" This is a touchy subject for a lot of people, both people that run martial arts school and people who don’t run … [Click Here to Read More...]

martial-arts-business-frauds-fb

How Caveat Emptor Applies When Taking Martial Arts Business Advice

Or, Why I Don't Whore My Name Out True story... I was recently contacted with an interview request from someone who is writing a book on how to run a six-figure martial art school. Now, I'm not one to jump at every opportunity to whore my name out in an … [Click Here to Read More...]

How to NOT treat a new martial arts student

How NOT To Treat A New Martial Arts Student With Previous Experience

How To Not Treat A Student: Exhibit A Back when I first arrived in Austin, I was looking for a place to continue my own training, while also looking for a place to teach my own classes. I'd been training mostly in the Korean arts at the time, and wanted to … [Click Here to Read More...]

reality of running a martial art school

Fantasy vs Reality In Running A Martial Art School

I've coached a lot of people through the process of starting martial art schools. Some made it long-term, and some didn't - but the interesting thing is that I give the same advice to everyone. And, much of the advice I give involves doing what I call "the … [Click Here to Read More...]

martial arts marketing

Is Quick Cash Destroying Your Dojo?

You see it A LOT in our industry these days: "After I joined Master So-and-so's consulting program, we had our first $40,000 month ever!" Is it true? Sure it is, but guess what they're not telling you... The Fallacy of the $30,000 Jump In Revenue What … [Click Here to Read More...]