Featured Martial Arts Business Article

Your Dojo Is Failing And This Is Why

Usually on Fridays I send out a cool or funny video. But not today. And before you click the "back" button, I want you to know that I'm not trying to sell you anything in this article. Nope. Today I'm just here to give you some friendly advice. Here's why... A Curious Trend A few days ago, you might have noticed a postscript to one of my daily emails that said I … [Read More...]

Featured Articles

Why Implementation Is The Key To Martial Arts Business Success

Today I want to talk about what makes one dojo more successful than another. Of course, the success of a business is dependent on many factors: Owner … [Click Here to Read More...]

Is This False Dojo Advertising?

So lately there has been a lot of talk about traditional martial arts making a comeback in MMA. Of course, we're all aware of how Lyoto Machida successfully adapted … [Click Here to Read More...]

Podcast Episodes

Martial Arts Business Podcast Episode 41: Interview With Matt Page

In this episode of the Martial Arts Business Podcast, Mike interviews Matt Page, creator and star of the hit web series Enter The Dojo. And in the Tip of the Week, … [Click Here to Read More...]

Podcast Episode 40: Interview With Chris Perilli

"How to REALLY Market Your Dojo With Online Video!" As online video marketing becomes increasingly important for martial art schools, more and more school owners … [Click Here to Read More...]

More Featured Articles

Podcast Episode 31: Are Cash Outs Good For Your School?

In this podcast episode, Mike Massie discusses the practice of cash outs, also known as paid in full memberships, in the context of whether or not they are a wise practice for martial art school owners to adopt. And, in the Tip of the Week, Mike shares some … [Click Here to Read More...]

Podcast Episode 32: Mike’s Epic Rant and How To Clone Yourself

Ever wish you could clone yourself in your dojo? I think everyone does at some point. In this week's podcast episode, I explain how to develop staff members who can do the things you do just as well, and sometimes even better, so you can have a life outside of … [Click Here to Read More...]

Martial Arts Business Podcast Ep 30 Reality Vs Fantasy In Running A Dojo

In this podcast, Mike discusses fantasy versus reality in running a martial art school. Is running a dojo all it's cracked up to be? Or is it harder than you might think? Many martial artists who haven't yet opened schools seem to think that they'll be able … [Click Here to Read More...]

Podcast Ep 29: Interview With Taimak Star Of The Last Dragon

The Last Dragon came out around the same time that I started doing martial arts. I was about 14 years old when TLD was released in theaters, and I pretty much wanted to be Bruce Leroy after seeing that movie. In fact, I think I even started wearing pieces of … [Click Here to Read More...]

Martial Arts Business Podcast Ep 28: How Not To Treat A Student With Previous Experience

If you've been training in the martial arts for a while, you know what it's like to change schools or styles, or to be a guest at a different school. Typically, if said school is affiliated with your home dojo, this isn't an issue - although there's always the … [Click Here to Read More...]

Martial Arts Business Podcast Episode 27: Buyer Beware

In This Week's Podcast Episode... Should you ever take rank away from students? Web marketing made affordable... And, caveat emptor when it comes to taking MA biz advice... All this and more in this week's episode of The Martial Arts Business … [Click Here to Read More...]

Martial Arts Business Podcast Episode 26: What Makes A McDojo?

This has to be one of the most controversial martial arts business topics, and it's been hotly debated on the video version of this podcast message. But the thing is, when you ask them most people don't have a clear definition of what makes a … [Click Here to Read More...]

Podcast Episode 25: Are You Spending Too Much Time With Your Students?

Are you spending too much time with your students? Before you answer that question, you'll want to listen to this podcast episode. Many years ago, I was heavily invested in helping my students compete in martial arts competitions at the regional, state, … [Click Here to Read More...]

Martial Arts Business Podcast Episode 24: How To Stop Being Broke

Okay, let's face it - being broke sucks. I have been there, done that, got the t-shirt, and the scars to boot. I know being in business is hard, and that it doesn't always go the way we imagined it would when we first decided to open a martial art … [Click Here to Read More...]

Martial Arts Business Podcast Episode 23: Interview With Joao Crus

In this week's podcast my guest is Mr. Joao Crus. I've known Joao since my early days of martial art school ownership, and know him to be a knowledgeable and accomplished instructor. Joao teaches Brazilian jiu-jitsu out of two schools here in the Austin area, … [Click Here to Read More...]

Martial Arts Business Podcast Episode 22: Interview With Guro Harley Elmore

"How Harley Elmore And His Wife Built An Enrollment Of 450 Students... Teaching Jeet Kune Do and Filipino Martial Arts!" On this episode of the Martial Arts Business Podcast, Mike interviews Guro Harley Elmore of Warrior's Way Academy in Wichita Falls, … [Click Here to Read More...]

Martial Arts Business Podcast Episode 21: Interview With Alex Changho

A few weeks back I connected with Alex Changho - Alex is a former martial art school owner turned business coach with some very interesting ideas on how school owners can grow their schools... ...without having to rely on the internet! Now, Alex and I … [Click Here to Read More...]

How To Kick The Broke Martial Arts Instructor Habit In 12 Simple Steps

Being chronically broke is a sickness that befalls many a martial art school owner. Typically, an instructor who suffers from this malady will either kick the habit and go cold turkey, or they'll just come to accept it as a part of running a martial art … [Click Here to Read More...]

Podcast Episode 20: The Dangers Of Using Free Labor In Your Dojo

Often martial art school owners fill their staffing gaps by using free volunteer labor, namely by recruiting their students to help them out. This on its face seems like a great idea, but it comes with hidden dangers. In this podcast episode, Mike explains … [Click Here to Read More...]