Featured Martial Arts Business Article

old run down dojo

How To Kick The Broke Martial Arts Instructor Habit In 12 Simple Steps

Being chronically broke is a sickness that befalls many a martial art school owner. Typically, an instructor who suffers from this malady will either kick the habit and go cold turkey, or they'll just come to accept it as a part of running a martial art school... and suffer needlessly. Often, excuses are made for their affliction. "You can't make money teaching 'real' … [Read More...]

Featured Articles

2015 goals for martial arts success

Martial Arts Business Podcast Episode 18: 7 Tips For A Highly Profitable 2015

"The Top 7 Things You Must Do In 2015 To Have Your Best Year Ever..." Are you looking forward to the New Year and what it will bring for your school? Or, are you … [Click Here to Read More...]

how to open a dojo without opening a dojo

Martial Arts Business Podcast Episode 15: How To Teach Full-time Without Opening A Dojo

"An Interview With Mr. Christopher Folmar of the American Defensive Arts Academy in Keller, TX" In this podcast episode, Mike interviews Mr. Christopher Folmar, a … [Click Here to Read More...]

Podcast Episodes

martial arts business success teaching jeet kune do and Filipino martial arts

Martial Arts Business Podcast Episode 22: Interview With Guro Harley Elmore

"How Harley Elmore And His Wife Built An Enrollment Of 450 Students... Teaching Jeet Kune Do and Filipino Martial Arts!" On this episode of the Martial Arts … [Click Here to Read More...]

martial arts business podcast interview with Alex Changho

Martial Arts Business Podcast Episode 21: Interview With Alex Changho

A few weeks back I connected with Alex Changho - Alex is a former martial art school owner turned business coach with some very interesting ideas on how school … [Click Here to Read More...]

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martial arts business podcast

Podcast Episode 9: Having A Basic Level Of Professionalism

"Why Professionalism Is Really The Only Form Of Job Security For Martial Arts Instructors" (Note: You can read the original blog post this episode is based on here.) Without a doubt, having at least a basic level of professionalism in your school is … [Click Here to Read More...]

Brian Carmody

Martial Arts Business Podcast Episode #8: Interview With Brian Carmody

"How To Use Content Marketing To Get More Students And Keep The Students You Have" In this podcast episode, Mike interviews Brian Carmody of MartialArtsBlogging.com. Brian is a martial artist, a former Army officer, and a freelance writer who specializes in … [Click Here to Read More...]

Martial Arts Business Podcast Ep 7

Martial Arts Business Podcast Episode 7: Tough Talk

What Do You Really Need To Focus On When You're Starting A Martial Art School? In this podcast episode, Mike provides some tough talk for martial art school owners about how to avoid disaster when starting a martial art school: What steps you need to take … [Click Here to Read More...]

Judd Reid of 100 Man Fight

Martial Arts Business Podcast Episode 6 Interview With Judd Reid

Interview with world knockdown karate champion and "100 Man Fight" documentary subject Judd Reid In this podcast episode, Mike interviews Judd Reid, a world knockdown karate champion and the subject of the recently released documentary, "100 Man Fight" … [Click Here to Read More...]

martial arts business podcast

Martial Arts Business Podcast Episode 5: Q&A On Common Questions

Cutting Back On Marketing, Overwhelm, and How Much To Spend On Marketing In this week's podcast episode, Mike answers and discusses some common questions he gets from school owners about: Whether or not you should cut back on your marketing and ad spend … [Click Here to Read More...]

martial arts business podcast

Martial Arts Business Podcast Episode 4: Interview With Dusty Everson

"How To Charge More And Fill Your School With People Who Are Eager To Pay!" In this podcast episode, Mike Massie interviews Dusty Everson of Everson's Karate and Cardio Kickboxing in Robbinsville, New Jersey. Dusty is a very successful single-location … [Click Here to Read More...]

martial arts business podcast

Martial Arts Business Podcast Episode 3: Applying The 80/20 Principle

"Applying Pareto's Principle to the Business of Running a Martial Art School" (read the original blog post here) In this episode Mike explains how applying the 80/20 Principle (also known as Pareto's Principle) to your martial art school operations can … [Click Here to Read More...]

martial arts business podcast

The Martial Arts Business Podcast Episode 2: Simplify!

"Three Easy Ways To Simplify Your Martial Arts Business!" (read the original article here) In this podcast episode Mike shares three easy ways you can simplify the way you run your martial art school. If you feel like you never have enough time to get … [Click Here to Read More...]

martial arts business podcast

The Martial Arts Business Podcast Episode 1: Competition

"Does Your Martial Arts Business Competition Matter?" (read the original post here) In this podcast episode Mike talks about dealing with your martial arts business competition, including how to beat them by making your school stand out among the … [Click Here to Read More...]

martial arts business competition

How Much Does Your Martial Arts Business Competition Matter?

If You're Good At Marketing, Not Much At All In the business of running a martial art school, competition doesn't matter if you're good at marketing. I have clients who have competitors right across the street from them, or down the block, and many times … [Click Here to Read More...]

Hidden dangers of getting free labor

The Hidden Dangers Of Free Labor

One of the topics that comes up a lot when I'm coaching new school owners is the issue of staffing in the early stages of their martial art school's growth. Many school owners seem to struggle with the financial issues associated with hiring staff members … [Click Here to Read More...]

top 3 reasons why you need to market hard

The Top 3 Reasons Why You Need To Market Your Martial Art School Like Crazy All Year Long

I know that right now you're probably gearing up for the big back-to-school rush, and that's great. Yes, I know that now is a great time to crank up those martial art school marketing campaigns and boost your enrollment. And yes, I'm aware that the … [Click Here to Read More...]

martial art school lead follow-up

The Worst Martial Art School Marketing Mistake You Can Make

I've been calling around over the last few weeks looking for a place to train, because I'm coming back from some health challenges and looking to learn something new. And, like many of the prospects you'll get these days, I'm not using the phone because I … [Click Here to Read More...]

Martial arts students getting too much time

Are You Giving Your Martial Arts Students Too Much Of Your Time?

The Unintended Consequences Of Mixing Work And Play... Every year around this time, my wife and I think back to the many summer vacations we spent working, rather than spending time away from our clients and studio like any sane person would choose to do. … [Click Here to Read More...]