Martial Arts Consulting – When Platitudes Attack

My Pet Peeve – When Platitudes Are Passed Off As Solid Martial Arts Business Advice

I see it all the time in our industry. Some “guru” writes an article that at first gives the impression of providing solid business advice…

But as soon as you read past the opening paragraph, you know you’ve been had, because the article is nothing more than a bunch of platitudes masquerading as real-life business know-how.

• “Keep your eyes on the goal…”
• “Keep going…”
• “Stay focused…”
• “Believe it and it will happen…”

The list goes on and on.

Now, there’s nothing wrong with providing a pep talk every once in a while for other business owners, and Lord knows we need it on occasion. And certainly, cultivating a resilient spirit is a necessity for long-term business success.

Here’s What Gets My Goat About Martial Arts Consulting…

However, what gets my goat is when we see “experts” passing this stuff off – over and over again – under the guise of providing us with valuable and useful business advice.

A book I recently read on running a martial arts school is a perfect example of the vacuousness of some martial arts consulting gurus. The front cover claimed this book would show you how to build your fantasy school, or some such nonsense.

I ordered the book. I read it. It wasn’t nonsense, but the entire book was filled with chapter after chapter of platitudes and vague advice…

And the sad thing is I found it to contain little, if any, solid and actionable advice on the real nuts and bolts of starting and running a martial arts school. It’s no wonder so many martial arts instructors are so confused when it comes to knowing exactly what it takes to start and run a successful martial arts school.

What It Typically Means When You’re Fed A Bunch Of Platitudes By “Experts”

Let me tell you something… and let this be your litmus test from here on out for what passes as useful business advice that you can bank your school’s financial future on:

Massie’s B.S. Advice Litmus Test

If it isn’t actionable, it’s probably B.S.

When I wrote Small Dojo Big Profits, I started with the goal that the book would provide actionable steps an instructor could follow to start and run a successful martial arts school. And that’s exactly what the book provides – an action plan.

The same goes for my monthly membership site at Starting-A-Martial-Arts-School.com… each month I provide actionable, easy-to-follow advice on what you need to do that month to build your school.

Then again, I suppose I could start providing a bunch of meaningless platitudes in my materials and manuals…

But then I’d have to charge you extra for it.

Until next time,

Michael D. Massie
Coaching Program: http://www.starting-a-martial-arts-school.com/
Adult Curriculum: http://selfdefenseblackbelt.com/
Social Network for Martial Arts Instructors: http://www.masainetwork.com/
Business Manual: http://www.small-dojo-big-profits.com/
Summer Camp Manual: http://startingasummerdaycamp.com/
Facebook: http://www.facebook.com/MartialArtsBusinessDaily
Twitter: http://twitter.com/mabizdaily