Sending Cards… The Ultimate Retention System

Using MartialArtsCards.com as the Ultimate Retention System

Everyone loves to get a card... especially your students.

Maybe you currently send good job notes and MIA (“missing in action”) notes to your students, or maybe you don’t. One thing I can tell you for a certainty – sending personal notes to your students consistently will contribute greatly to your retention and referrals.

Many successful businesspersons have been avid card and note senders; Tom Hopkins, Mary Kay Ash, Stephen Covey, Bob Burg, Joe Girard (especially Joe)… because they know that a simple thank you card can go a long way to building trust, loyalty, and commitment among your clients.

I experienced this in my first successful school. After speaking with many successful school owners and comparing the actions they attributed to their success, I found that sending notes and cards was one of the most common actions school owners took to increase their retention. After implementing it in my own school, I experience a dramatic increase in attendance, renewals, and referrals.

The only problem with doing this is it is a VERY time-intensive activity… Until now.

I’ve been using MartialArtsCards.com as the ULTIMATE time-saving retention tool for some time now. It’s a simple system that can have remarkable results on your retention.

Here’s how it works:

1. You sign up for an account and enter all your contacts into the system (to speed this up I simply exported my student list from my school management software into an Excel spreadsheet and uploaded it in about five minutes),
2. You then create custom cards and “campaigns” (sequences of your custom cards that get sent out at specific intervals) and assign your contacts to those campaigns,
3. The system creates your custom cards, inserts any custom messages, pictures, logos, or other content you’ve created into the cards, prints them professionally so they look just like any store bought card, stamps them, and mails them to your students.

You can easily set a single card up as its own campaign (like a good job note), set it to go out immediately, then add a certain number of your students to that campaign and send one, a dozen, or all of your students a good job note in five minutes or less.

And, it costs less than cards or postcards you’d buy at the store. Yes, you can send post cards using this system (and another great use for it is marketing with postcard campaigns to small, targeted lists of hot prospects… but that’s another topic for another article).

A few more notes about this system:

• It allows you to professionally print your own photos inside or on the front cover of the card – this can be a school logo, the student’s picture, or a motivational martial arts related photo -
• It allows you to insert your own signature inside the card -
• It allows you to create your own handwriting font, to use your own handwriting in the cards you send -

Now, if you’re wondering how sending cards and notes can increase the number of referrals your business receives, go watch The Referral Movie. It’s a short video that was created by a marketing expert by the name of David Frey who is a firm believer in using this system. Believe me, it will open your eyes to the many ways you can use this system to increase your business.

When you’re ready to implement this system in your school, contact me and I’ll walk you through getting started and setting up your system. I also have many unique martial arts themed card designs I can send you once you have access to the system.

But, you have to sign-up at my site (MartialArtsCards.com) to get my custom martial arts card campaigns – no one else has them because they’re unique to the way I use this system.

Just email me if you need help getting signed-up or getting started using the system once you enroll.