The MMA School Business Explosion – Two Success Stories
For those of you who’ve been in a cave for the past 15 years, MMA has established itself as a permanent fixture in the martial arts world.
Yep, you could say it’s here to stay.
What’s interesting is how well some mixed martial arts gyms are purported to be doing financially, and how the industry seems to be trending toward MMA as the latest flavor of the month.
Everybody and their brother seem to be opening an MMA school. Business is apparently good.
My apologies to all of you folks who have actually trained MMA since long before the “Ultimate Fighter” TV series sparked the recent MMA explosion… I know it irritates the heck out of you that the McMartial Arts School down the street is now suddenly advertising they teach BJJ, MMA, NHB, and the whole danged alphabet soup of mixed martial arts.
But, alas, I’m getting a bit off topic here.
What I really wanted to share with you is this article from Entrepreneur Magazine highlighting a couple of business owners who have successfully capitalized on the MMA boom:
Click here to read the article
I think it’s fantastic that long-time MMA practitioners and instructors are finding financial success teaching what they love, and creating products that serve the fan base.
And, there’s still a lot of room for savvy entrepreneurs who can successfully leverage the current widespread popularity of the sport.
Let’s just hope that Fred Simmons doesn’t come out of retirement to start cage fighting anytime soon.
-- Mike Massie has owned and operated martial arts schools and fitness studios for most of his adult life. A lifelong martial artist, he is the author of "Small Dojo Big Profits", runs the Martial Art School Alliance International (MASAI) business coaching website, and is the creator of The Self Defense Black Belt Program (TM) and Fighting Fit Boot Camp (TM). For martial arts business coaching, visit http://martialartschoolalliance.com.











