Comments on: The Myth of the Magic Bullet in Marketing Your Martial Arts School http://martialartsbusinessdaily.com/682/magic-bullet-marketing-myth/ Promoting Independent Thought in the Martial Arts Business Community Mon, 05 Dec 2011 02:36:35 +0000 hourly 1 http://wordpress.org/?v=3.1 By: Mike Massie http://martialartsbusinessdaily.com/682/magic-bullet-marketing-myth/comment-page-1/#comment-395 Mike Massie Mon, 08 Jun 2009 11:26:44 +0000 http://martialartsbusinessdaily.com/?p=682#comment-395 That's the spirit, Mark... Go get 'em! That’s the spirit, Mark…

Go get ‘em!

]]> By: Mark Yates http://martialartsbusinessdaily.com/682/magic-bullet-marketing-myth/comment-page-1/#comment-394 Mark Yates Mon, 08 Jun 2009 01:48:44 +0000 http://martialartsbusinessdaily.com/?p=682#comment-394 I'm going to dust off my machine gun. I’m going to dust off my machine gun.

]]> By: Mike Massie http://martialartsbusinessdaily.com/682/magic-bullet-marketing-myth/comment-page-1/#comment-390 Mike Massie Thu, 04 Jun 2009 21:16:06 +0000 http://martialartsbusinessdaily.com/?p=682#comment-390 Good point, Mark. That story proves your advertising is working - you just needed more contact with those kids for them to connect the dots. Multiple marketing methods provide the opportunity for multiple exposures, and I agree with you in that being seen and known in your community is as important as advertising the heck out of your business. Good point, Mark.

That story proves your advertising is working – you just needed more contact with those kids for them to connect the dots.

Multiple marketing methods provide the opportunity for multiple exposures, and I agree with you in that being seen and known in your community is as important as advertising the heck out of your business.

]]> By: Mark O'Dell http://martialartsbusinessdaily.com/682/magic-bullet-marketing-myth/comment-page-1/#comment-389 Mark O'Dell Thu, 04 Jun 2009 18:12:18 +0000 http://martialartsbusinessdaily.com/?p=682#comment-389 Great subject to explore. Even though we would all like to see an immediate return on our advertising investment we can’t discredit the benefit of creating a presence in our community and the importance of implementing a multi-pronged approach when advertising. Every time we try a different form of advertising we are exposing ourselves to a different portion of our community. This is why a newly implemented advertising campaign might see an initial surge in activity only to eventually dry up. The initial activity is the primary result we are looking for while the additional exposure is the secondary. By maintaining a presence in our community we are making sure we are the ones people think of when they are ready to take lessons. In addition to community awareness of our school, we also increase our odds of gaining a new student every time various forms of advertising overlap. I recently assisted several schools in their end of the year functions. Every time I mentioned to the class I had a commercial on a local TV station I always had a number of kids perk up and excitedly exclaim they had seen me. The commercial had one affect while the face-to-face interaction had another. The combination of the two had a greater affect than either one by itself. As a result I now have two new students and planted the seeds in countless others. An old adage that I found to be true more often than not is, “Everything works, but nothing works forever.” Thanks for the opportunity to post. Mark Great subject to explore.
Even though we would all like to see an immediate return on our advertising investment we can’t discredit the benefit of creating a presence in our community and the importance of implementing a multi-pronged approach when advertising.
Every time we try a different form of advertising we are exposing ourselves to a different portion of our community. This is why a newly implemented advertising campaign might see an initial surge in activity only to eventually dry up. The initial activity is the primary result we are looking for while the additional exposure is the secondary. By maintaining a presence in our community we are making sure we are the ones people think of when they are ready to take lessons. In addition to community awareness of our school, we also increase our odds of gaining a new student every time various forms of advertising overlap.
I recently assisted several schools in their end of the year functions. Every time I mentioned to the class I had a commercial on a local TV station I always had a number of kids perk up and excitedly exclaim they had seen me. The commercial had one affect while the face-to-face interaction had another. The combination of the two had a greater affect than either one by itself. As a result I now have two new students and planted the seeds in countless others.
An old adage that I found to be true more often than not is, “Everything works, but nothing works forever.”
Thanks for the opportunity to post.
Mark

]]> By: Mike Massie http://martialartsbusinessdaily.com/682/magic-bullet-marketing-myth/comment-page-1/#comment-388 Mike Massie Thu, 04 Jun 2009 16:08:06 +0000 http://martialartsbusinessdaily.com/?p=682#comment-388 Jerry, all that activity is bound to keep your lead funnel full. The thing is, now that you're doing all that - find ways to do it better. Improve your ad copy, test different offers, etc. And like you said - just keep it up! Jerry, all that activity is bound to keep your lead funnel full.

The thing is, now that you’re doing all that – find ways to do it better.

Improve your ad copy, test different offers, etc.

And like you said – just keep it up!

]]> By: Jerry Taylor http://martialartsbusinessdaily.com/682/magic-bullet-marketing-myth/comment-page-1/#comment-387 Jerry Taylor Thu, 04 Jun 2009 15:52:03 +0000 http://martialartsbusinessdaily.com/?p=682#comment-387 I like the phrase you used: "get a machine gun" That pretty much sums it up. I get a lot of leads from Lead boxes I put out. Most of those types of leads are not very solid but I have the boxes and it does not cost any more just some leg work. You just have to keep moving them around. I also have a website, big sign in front of building, snipe sign, window sign, newspaper, door hangers, and these two things I have not had any luck with yet... radio and Kroger register tape ads. Just keep it up... Jerry I like the phrase you used: “get a machine gun”
That pretty much sums it up. I get a lot of leads from Lead boxes I put out. Most of those types of leads are not very solid but I have the boxes and it does not cost any more just some leg work. You just have to keep moving them around. I also have a website, big sign in front of building, snipe sign, window sign, newspaper, door hangers, and these two things I have not had any luck with yet… radio and Kroger register tape ads.
Just keep it up…
Jerry

]]> By: Mike Massie http://martialartsbusinessdaily.com/682/magic-bullet-marketing-myth/comment-page-1/#comment-385 Mike Massie Thu, 04 Jun 2009 14:18:17 +0000 http://martialartsbusinessdaily.com/?p=682#comment-385 Robby, Glad to know it's working for you! But, if you hadn't put in the work to get those marketing methods in place, nothing would have happened. So, credit your hard work for getting something going in your new school. Keep me posted on how things progress. Robby,

Glad to know it’s working for you!

But, if you hadn’t put in the work to get those marketing methods in place, nothing would have happened.

So, credit your hard work for getting something going in your new school.

Keep me posted on how things progress.

]]> By: Robby Bray http://martialartsbusinessdaily.com/682/magic-bullet-marketing-myth/comment-page-1/#comment-384 Robby Bray Thu, 04 Jun 2009 14:16:25 +0000 http://martialartsbusinessdaily.com/?p=682#comment-384 Mike is dead on with this. Last week I got 2 calls from my website, 2 calls from the 10 snipe signs I put out, 2 calls from my new banner I put out in front of the dojo. I'm getting my vehicle back window lettered today, so hopefully that will generate a few too. It's everything in place and working together. Listen to Mike, he knows what he's talking about. Robby Mike is dead on with this. Last week I got 2 calls from my website, 2 calls from the 10 snipe signs I put out, 2 calls from my new banner I put out in front of the dojo. I’m getting my vehicle back window lettered today, so hopefully that will generate a few too. It’s everything in place and working together. Listen to Mike, he knows what he’s talking about.
Robby

]]> By: Mike Massie http://martialartsbusinessdaily.com/682/magic-bullet-marketing-myth/comment-page-1/#comment-383 Mike Massie Thu, 04 Jun 2009 13:51:29 +0000 http://martialartsbusinessdaily.com/?p=682#comment-383 Miki, Glad you liked the article. Definitely, multiple marketing methods running simultaneously is the way to go. And always, always, always track your leads! Miki,

Glad you liked the article.

Definitely, multiple marketing methods running simultaneously is the way to go.

And always, always, always track your leads!

]]> By: Miki http://martialartsbusinessdaily.com/682/magic-bullet-marketing-myth/comment-page-1/#comment-382 Miki Thu, 04 Jun 2009 13:19:10 +0000 http://martialartsbusinessdaily.com/?p=682#comment-382 Hi Mike, You make tons of sense. Most people only react after seeing an advert / piece of marketing 5 x. So I guess that's why they say ... choose at least three different methods and do them weekly for 90days. Then only can you really see, which methods is the real puller. Enjoying your articles - thanks! Cheers Miki Hi Mike,

You make tons of sense. Most people only react after seeing an advert / piece of marketing 5 x. So I guess that’s why they say … choose at least three different methods and do them weekly for 90days. Then only can you really see, which methods is the real puller.

Enjoying your articles – thanks!

Cheers
Miki

]]>