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Fitness and the Business of Martial Arts

Written by Mike Massie on November 16, 2011 - 1 Comment
Categories: Curriculum

The Question of Integrity and Making a Buck in Your Martial Arts Business Since I announced in my email newsletter a few years ago that I was teaching fitness boot camps in my martial art school, it seems that every martial arts school is offering boot camps. While I think this is great, the problem [...]

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When Martial Arts Become Mainstream…

Written by Mike Massie on June 28, 2011 - 12 Comments
Categories: Management, Marketing

When Your Market Is Small, You Had Better Understand What Makes Them Tick… The fact is, the practice of martial arts is not a mainstream practice. At most, the market reach for the typical martial arts school is roughly between 1 and 3 percent of their local population. And despite the fact that MMA has [...]

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What The Heck is Permission Based Email Marketing?

Written by Mike Massie on June 15, 2011 - 0 Comments
Categories: Marketing, News

Permission Based Email Marketing, And Why You Need It Permission based marketing – (def.) Marketing centered around obtaining customer consent to receive information from a company. (Source: http://www.marketingterms.com/dictionary/permission_marketing/) I get the majority of my leads from internet marketing, which is the case for most successful martial arts schools these days. However, most of those leads are generated [...]

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Martial Arts Websites

Written by Mike Massie on June 3, 2011 - 0 Comments
Categories: Marketing

One of the questions I get asked a lot is are you still building martial arts websites for schools? YES! Find out how to get a site for your school here.

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Want To Learn “Psychic Karate”?

Written by Mike Massie on June 1, 2011 - 40 Comments
Categories: Management, Marketing, Start Up

Why Everything Counts in Martial Arts Marketing Hey, want to learn “psychic karate”? Just the other day, I got an email from my brother with this subject line: “How to know every one of your karate opponents moves…before they strike!!!” Naturally, I wanted to see this deadly new martial arts style, so I opened the [...]

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