Business Articles

The Awful Truth About Women’s Self-Defense

The awful truth about womens self defense

Ever ask yourself why there’s so many cringe-worthy videos online on the topic of women’s self-defense? If you’re not sure what I mean, here’s a prime example*: Hard to watch? Kind of makes you embarrassed for martial arts instructors everywhere, doesn’t it? The Culprit: The Expert Delusion I can tell you that part of the…

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Martial Art School Business Models

Martial art school business models

Note: The following article is an excerpt from my upcoming book, Martial Art School Business Growth Strategies. Okay, so now let’s look at some different martial art school business models, so we can have an idea of the various different ways that a dojo or martial arts instruction business can be run profitably. The reason…

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A Dojo Owner’s Resolution List For 2017

2017 resolutions for martial art school owners

So, this Sunday we’ll be ringing in the New Year. Are you looking forward to 2017, or dreading it? I sincerely hope you’re looking forward to it. But if not, may I suggest something? While everyone else is making resolutions to lose weight, get in shape, and drop the weight they lost over the holidays,…

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Are You Treating Your Martial Arts Students Like Property?

when martial arts students are treated like property

Martial Arts Students Aren’t Property, So Don’t Treat Them As Such I’m sure you’ve seen those retro t-shirts that say, “Property of Such-and-Such Athletic Department.” I’ve even seen some schools adopt that design for their own shirts. “Property of Such-and-Such Martial Arts.” Students love that stuff, and I bet those schools sell them by the…

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Winning The Mental Game of Running A Martial Art School

depression and the martial art school owner

Okay, so let’s talk about depression and the martial art school owner. The first thing I’m going to say is that, if you are depressed, go see a mental health professional, either a therapist, counselor, or psychiatrist. The days of there being a stigma against seeing a therapist to talk through issues are long gone.…

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