When Martial Arts Become Mainstream…

When Your Market Is Small, You Had Better Understand What Makes Them Tick… The fact is, the practice of martial arts is not a mainstream practice. At most, the market reach for the typical martial arts school is roughly between 1 and 3 percent of their local population. And despite the fact that MMA has [...]

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Want To Learn “Psychic Karate”?

Why Everything Counts in Martial Arts Marketing Hey, want to learn “psychic karate”? Just the other day, I got an email from my brother with this subject line: “How to know every one of your karate opponents moves…before they strike!!!” Naturally, I wanted to see this deadly new martial arts style, so I opened the [...]

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You’re In Business To Serve Your Clients… And To Make A Profit

Only Businesses That Turn A Profit Stay In Business, And Martial Arts Business Is No Different It always makes me laugh when I see someone criticize a business owner for having a profit motive. Or, as one entrepreneur put it, “A business that’s about making money? What a shocker!” Yet, that mentality pervades much of [...]

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How To Add $72K In Profit By Next Fall…

How Starting A Summer Camp Can Add $72,000 A Year In Profit To Your School What a lot of people don’t know about running summer camps and after-school camps keeps them from making loads of money with them. That’s why I wrote, recorded, and released my “Starting A Summer Day Camp” and “After-School Karate Program [...]

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Hustle

Hustle And The Martial Arts Business Entrepreneur Hustle. Some have it, some don’t. But just what is “hustle”? After being self-employed most of my adult life, I’ve come to define hustle as that quality that separates the men and women from the boys and girls in business. It’s the quality that makes a person get [...]

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