Business Articles

Why DIY Martial Arts Marketing Is Driving Students Away From Your Dojo

DiY martial arts marketing

So this week in the newsletter we’re finishing up the series on why dojo owners fail, and I’ve been talking about marketing mistakes. Monday I wrote about inconsistent marketing, yesterday I wrote about sending the wrong marketing message… And today I’m writing about unprofessional marketing. The DIY Dojo Owner When I started my first school, I…

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Why Having A Large Dojo Will Kill Your Martial Arts School

why overhead is killing your martial art school

So lately in the newsletter, I’ve been talking about reasons why dojo owners fail… Earlier this week I wrote about attitude and ego, and how those two factors can absolutely kill a school owner right out of the gate. And yesterday, I also briefly discussed overhead, and how high overhead can bog your school’s growth…

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How To Avoid Becoming A Starving (Martial) Artist…

avoid becoming a starving martial artist

The Tragedy of the Starving Artist I’ve known a lot of artists in my time, mostly because I admire people who are artistic. I like being around them, because they tend to have unique perspectives on life and culture. Among the artists I’ve known there have been brilliant painters, musicians, photographers, and writers. People who had…

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Your Dojo Is Failing And This Is Why

your dojo is failing and this is why

Before you click the “back” button, I want you to know that I’m not trying to sell you anything in this article. Nope. Today I’m just here to give you some friendly advice. Here’s why… A Curious Trend A few days ago, you might have noticed a postscript to one of my daily emails that said…

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