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Want To Learn “Psychic Karate”?

Written by Mike Massie on June 1, 2011 - 40 Comments
Categories: Management, Marketing, Start Up

Why Everything Counts in Martial Arts Marketing Hey, want to learn “psychic karate”? Just the other day, I got an email from my brother with this subject line: “How to know every one of your karate opponents moves…before they strike!!!” Naturally, I wanted to see this deadly new martial arts style, so I opened the [...]

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How To Add $72K In Profit By Next Fall…

Written by Mike Massie on April 12, 2011 - 0 Comments
Categories: Management, Retention, Start Up

How Starting A Summer Camp Can Add $72,000 A Year In Profit To Your School What a lot of people don’t know about running summer camps and after-school camps keeps them from making loads of money with them. That’s why I wrote, recorded, and released my “Starting A Summer Day Camp” and “After-School Karate Program [...]

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Hustle

Written by Mike Massie on April 11, 2011 - 2 Comments
Categories: Management, Start Up

Hustle And The Martial Arts Business Entrepreneur Hustle. Some have it, some don’t. But just what is “hustle”? After being self-employed most of my adult life, I’ve come to define hustle as that quality that separates the men and women from the boys and girls in business. It’s the quality that makes a person get [...]

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“Why I Held This Back For Two Years…”

Written by Mike Massie on April 6, 2011 - 0 Comments
Categories: Curriculum, Management, Retention, Start Up

Some secrets are just too precious to share… At least, that’s what I kept telling myself. That’s why I sat on this project, and refused to release it for the last two years. The thing is, I just couldn’t hold it back any more. My reason for changing my mind? The information I was sitting [...]

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Martial Arts Business Pitfall #1

Written by Mike Massie on February 1, 2011 - 4 Comments
Categories: Editorial, Management, Start Up

The Most Common Martial Arts Business Pitfall: Pride How is it that intelligent, talented martial arts business owners often fail so miserably in building wildly profitable schools? One word describes the most common culprit, and that’s “pride.” I’ve heard the following from instructors I’ve coached a million times: “I’ve seen that before.” “I know that [...]

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