Letting Others Talk You Out Of Martial Arts Business Success

Written by Mike Massie on March 11, 2010 - 10 Comments
Categories: Editorial

Want To Fail Fast? Make Every Decision Based On What Other People Think… This morning on our forums, one of our members who is just getting started asked if she should start teaching three year olds. Apparently, she is good at it and likes teaching that age group. And, there’s a demand for it in [...]

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Should Demographics Dictate Your Martial Arts School’s Image?

Written by Mike Massie on November 5, 2009 - 5 Comments
Categories: Marketing

Know Thy Image Trying to be all things to all people is a sure-fire way to become nothing to no one. That’s not to say that you shouldn’t diversify into having multiple programs for multiple age demographics. Not at all… in fact, for most school owners and in most locations I think it’s a mistake [...]

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Teach More Adults, Now!

Written by Mike Massie on August 25, 2009 - 11 Comments
Categories: Curriculum, Marketing

The Challenge With Filling Your Adult Classes One of the all-time biggest challenges instructors share with me is: “Mike, how do I get more adult students?” In recent years, the answer you’ve been hearing is, “Add MMA classes to your school.” Well, I agree – MMA classes will attract more adults in your school… mostly [...]

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