Making Black Belt Too Easy

Written by Mike Massie on June 2, 2010 - 32 Comments
Categories: Management

How To Get Small-Dojo-Big-Profits In Hard Copy At A Discount… Real quick before I get into today’s article – I have a limited number of Small-Dojo-Big-Profits business system manuals in hard copy that I am selling at a discount. There is nothing wrong with these manuals, other than the printer messed up the shrink wrapping [...]

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32 Comments

How Long Should It Take To Get A Black Belt?

Written by Mike Massie on March 31, 2010 - 53 Comments
Categories: Retention

Should You Lower Your Standards In Order To Increase Retention? “How long does it take to get a black belt?” We usually hear this question from new and prospective students, but the following question was actually posted on my member site forums this week by an instructor: “How long does it take your kids to [...]

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53 Comments

Should Demographics Dictate Your Martial Arts School’s Image?

Written by Mike Massie on November 5, 2009 - 5 Comments
Categories: Marketing

Know Thy Image Trying to be all things to all people is a sure-fire way to become nothing to no one. That’s not to say that you shouldn’t diversify into having multiple programs for multiple age demographics. Not at all… in fact, for most school owners and in most locations I think it’s a mistake [...]

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5 Comments

Quitting Your Day Job to Start a Martial Art School

Written by Mike Massie on August 4, 2008 - 0 Comments
Categories: Start Up

Gary wrote in last week to ask: Q: “I currently earn $45,000 a year… So, at $99/month per student, I could replace my income and pay for my school expenses at about 45 students. Is this a reachable goal in, 1 year, two years?” A: Yes, it is a very reasonable goal, but you aren’t [...]

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