Should You Ever Cut Back On Marketing Your School?

Written by Mike Massie on August 10, 2010 - 3 Comments
Categories: Marketing

G.W., a Small Dojo Big Profits reader, recently emailed to ask me the following… Q: We have slow months, in those months that we know are slow should we bump up our advertising or should we save our dollars and advertise in the busier times of the year ? A: Just the opposite, in fact. [...]

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Is Your Marketing Confusing Your Prospects?

Written by Mike Massie on May 27, 2009 - 5 Comments
Categories: Marketing

“I tried that and it didn’t work.” “We ran ads in the paper, and never got any calls.” “I can’t see the point in updating our website – it never brings us any students, anyway.” “I don’t understand… we used to get great results from our ads, but they’ve dropped off to almost nothing.” “Advertising [...]

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