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Failing Your Way To Success

Written by Mike Massie on April 20, 2010 - 2 Comments
Categories: Editorial

“The way to succeed is to double your error rate.” Thomas J. Watson Recently, I’ve been reading “Mindset: The New Psychology of Success” by Stanford psychology professor and researcher Dr. Carol Dweck. I’d recommend it for anyone – it’s a clear and well-supported explanation of why your mindset has so much to do with success. [...]

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The Myth of the Silver Bullet in Marketing

Written by Mike Massie on October 7, 2009 - 4 Comments
Categories: Marketing

There Are No Silver Bullets When It Comes To Marketing Your Business I’ve said it before and I’ll say it again. There is no “magic bullet” when it comes to marketing your school. So, knowing this… why is it that so many martial arts school owners continue to look for that mythical single simple solution [...]

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Why Knowledge Without Implementation Is Useless

Written by Mike Massie on August 12, 2009 - 6 Comments
Categories: Editorial

All the business knowledge in the world won’t do you a darn bit of good if you don’t implement it. “Implementers” are the ones who make it in this business. Find out what it takes to be an implementer, and transform your martial art school.

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How To Teach Martial Arts in a YMCA or Rec Center

Written by Mike Massie on June 29, 2009 - 0 Comments
Categories: Start Up

Starting-A-Martial-Arts-School.com and MASAInetwork.com member Don O’Neal posted an excellent article on his MASAInetwork.com blog explaining how you can get your program into a YMCA or rec center: http://www.masainetwork.com/profiles/blogs/getting-in-a-ymca-or-rec (Hint: Be sure to register when you hit the site – it’s free!) This is an excellent primer on how to get your foot in the door [...]

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C’mon… Seriously?

Written by Mike Massie on June 26, 2009 - 3 Comments
Categories: News

We had quite a few people jump in early and grab the bulk of the seats for my free seminar August 14th – 16th in Austin, TX. All the guys are looking to learn a lot about running a profitable school, training hard, and eating some good Texas BBQ. (And, knocking back a few Shiners [...]

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