Martial Arts Business Daily

The Way of The Typewriter

Written by Mike Massie on June 23, 2009 - 0 Comments
Categories: Editorial

Evolve or Die? Businesses and industries change. There’s nothing earth-shattering about that statement. However, sometimes the world changes around businesses, and unless they adapt to the changing business climate, they can easily go the way of the typewriter. Once hailed as the most revolutionary technological innovation to come along since the Gutenberg press, you’d be [...]

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Grace Under Pressure… How Will You Act In The Clutch?

Written by Mike Massie on June 11, 2009 - 0 Comments
Categories: Management

clutch: n. A tense, critical situation. Remember how it felt the first time you gloved up? That’s the way it’s going to feel the first time you face adversity in your business. But only magnified by a power of 10. You have butterflies all the time, you fret instead of focusing, you can’t eat, can’t [...]

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Why I Think You Should Sell Supplements As An Affiliate

Written by Mike Massie on June 9, 2009 - 12 Comments
Categories: Business Articles

Selling supplements as an affiliate can become a lucrative second income for ambitious martial arts instructors and fitness trainers. But, there are other reasons for recommending nutritional supplements to your clients that go well beyond increasing your income. After 25 years in the martial arts and 10 years in the fitness industry, I’ve come to [...]

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The Myth of the Magic Bullet in Marketing Your Martial Arts School

Written by Mike Massie on June 4, 2009 - 10 Comments
Categories: Marketing

I’ve said it before and I’ll say it again. There are no “magic bullets” when it comes to marketing your school. The ‘one single best marketing method” is a marketing myth – it doesn’t exist. People routinely ask me what the best method is for marketing a martial arts school. My answer? “All of them!” [...]

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Money-Saving Tip: How To Save On Your Credit Card and ACH Processing

Written by Mike Massie on May 13, 2009 - 1 Comment
Categories: Management

Most martial arts school owners (and most small business owners, for that matter) are blissfully unaware of what a raw deal they’re getting on their credit card processing and ACH processing rates. The fact is, the average school owner loses thousands of dollars each year, simply by paying excessively high rates on their credit, debit, [...]

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