A Martial Arts Marketing Idea You Can Use: TV Show Tie-Ins…

Written by Mike Massie on May 20, 2009 - 4 Comments
Categories: Marketing

You might have read that headline and thought, “Yeah, easy for you to say.” But, it’s true – and here’s why. All you have to do is turn on the T.V. set and flip a channel or two to see the martial arts being covered and portrayed in a positive light. You may not think [...]

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No Room For Fear – Maintaining An Entrepreneur’s Mindset In Your Martial Art School Operations

Written by Mike Massie on January 29, 2009 - 1 Comment
Categories: Management

Fear makes you do stupid things. I think all martial artists know that it’s a basic sparring strategy to get your opponent to act out of fear instead of logic. And, that’s because fear causes you to hesitate, to freeze up, to second guess your gut. Fear makes you dumber than you really are. “Fear [...]

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