Martial Arts School Owners Who Say, “I Don’t Wanna’!”

Posted by Mike Massie on February 20, 2009

In this economy you simply can't afford to be a wuss about what you need to do to stay in business

Ever see a kid arguing with his parents about something they wanted him to do?

If you have kids (or teach them in your school), I’m sure you’ve heard this before:

“But I don’t want to (insert something here that kids normally hate doing)!”

And you know the rest.

When I explain to martial arts instructors what they need to do to succeed, many times they’re a lot like those kids.

I tell them exactly what they need to do to succeed, and this is what I often hear in return:

“But Mike, I don’t want to…”

…teach kids

…teach women

…teach baby boomers

…teach fitness classes

…teach grappling

…teach mma

…sell equipment

…sell nutritional supplements

…do birthday parties

…work on my marketing

…hire a professional to design and build my website

…have a marketing budget

…track my stats

…train a leadership team

…run a summer camp

…make public appearances

…do public speaking events

…network in my community

…get publicity from the local press

…do volunteer work and fundraisers

In short, they’re telling me they don’t want to WORK…

They just want to make the big bucks, without having to hassle with all the things that will get you there.

But, you’re different, right?

I mean, you’ve been reading my materials, and so by now you know success doesn’t just happen like magic.

Well, in this economy that’s doubly true.

So, for those of you who are okay with bucking up and just dealing with whatever it takes to make your school a success, my hat’s off to you.

And, when the dust settles after this recession is over, you’ll be one of the ones left standing while your whiny, sissy competitors are long gone.

- MM

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