Results From Last Week’s Opinion Survey On The UFC and MMA…

Written by Mike Massie on January 20, 2010 - 13 Comments
Categories: Editorial

Results Show Overwhelmingly: MMA Is No Great Or Welcome Savior For The Martial Arts Industry As you know, last week I posted a survey here and on my Facebook page asking martial arts instructors this simple question: “Are the UFC and MMA helping or hurting the martial arts industry?” The response and support for the [...]

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The MMA School Business Explosion – Two Success Stories

Written by Mike Massie on January 26, 2009 - 0 Comments
Categories: Management, Start Up

For those of you who’ve been in a cave for the past 15 years, MMA has established itself as a permanent fixture in the martial arts world. Yep, you could say it’s here to stay. What’s interesting is how well some mixed martial arts gyms are purported to be doing financially, and how the industry [...]

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Martial Arts Marketing – How to Avoid Flushing Money Down the Toilet

Written by Mike Massie on January 16, 2009 - 0 Comments
Categories: Marketing

There is nothing worse than spending money on advertising that doesn’t deliver. And over the years, I’ve wasted my fair share. During the boom of the mid to late nineties, it seemed like I had money to burn. So, a few misspent advertising dollars here and there didn’t hurt so much… Fast forward to 2009 [...]

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