Fitness and the Business of Martial Arts

The Question of Integrity and Making a Buck in Your Martial Arts Business Since I announced in my email newsletter a few years ago that I was teaching fitness boot camps in my martial art school, it seems that every martial arts school is offering boot camps. While I think this is great, the problem [...]

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Starting A Martial Art School Following Small Dojo Big Profits

Video Testimonial on Following Small Dojo Big Profits When Starting A Martial Arts School We’re having a great weekend at the Fighting Fit Boot Camp Instructor training, and despite the crazy training schedule (these guys are smoked, and it’s only the first day) I got to catch up with a die-hard Small Dojo Big Profits [...]

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Q&A on Fighting Fit Boot Camp Instructor Certification Seminar

I’ve been getting a lot of questions about the upcoming 2-Day Fighting Fit Boot Camp Instructor certification seminar in Killeen, TX on October 23rd and 24th. So, I thought I’d answer the most common questions for those of you that may have missed the information webinar. If you have any additional questions, let me know! [...]

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Should Demographics Dictate Your Martial Arts School’s Image?

Know Thy Image Trying to be all things to all people is a sure-fire way to become nothing to no one. That’s not to say that you shouldn’t diversify into having multiple programs for multiple age demographics. Not at all… in fact, for most school owners and in most locations I think it’s a mistake [...]

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