What You See, What They See…

Many martial arts school owners are oblivious to the fact that the public’s perception of a business can be drastically different from that of the owner.

Saying that this can be problematic is an understatement, because image is what makes a first impression on your potential clients. Make the wrong one, and you’ll lose them forever.

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C’mon… Seriously?

We had quite a few people jump in early and grab the bulk of the seats for my free seminar August 14th – 16th in Austin, TX. All the guys are looking to learn a lot about running a profitable school, training hard, and eating some good Texas BBQ. (And, knocking back a few Shiners [...]

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Question on Finding a Good Location

Q&A On Finding a Good Location for a Martial Arts School Jason wrote in recently to ask the following: Q: “What factors should I consider with location? Do I need to be in the most perfect retail space out there, or could I consider 3rd place and if marketed correctly, can I get students? I [...]

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Martial Arts Business Advice on Raising Your Martial Arts Tuition Rates…

Here’s a question for all you martial arts business owners out there… When was the last time you raised your martial arts tuition rates? According to the U.S. Department of Labor’s Bureau of Labor Statistics data, the Consumer Price Index has risen on average about 3% every year for the last twenty years. That means [...]

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Question From A Reader: How Do You Set Your Rates?

Today, Gary writes in to ask: Q: “Hello Mr Massie, I know in your book you mention not charging less than $99/month, and I agree with you. However, the city I currently live in, and the city I hope to move back to within the next year and a half are filled with Martial art [...]

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