Martial Arts Business Pitfall #1

Written by Mike Massie on February 1, 2011 - 4 Comments
Categories: Editorial, Management, Start Up

The Most Common Martial Arts Business Pitfall: Pride How is it that intelligent, talented martial arts business owners often fail so miserably in building wildly profitable schools? One word describes the most common culprit, and that’s “pride.” I’ve heard the following from instructors I’ve coached a million times: “I’ve seen that before.” “I know that [...]

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What Are Their Results?

Written by Mike Massie on October 27, 2010 - 0 Comments
Categories: Marketing, Start Up

These Days, It Seems Everyone Is A Martial Arts Business Consultant Or Online Marketing Expert… But Before You Buy, Ask To See Their Results I keep hearing these stories from my clients about how they went and checked out “X” martial arts management system, or went with “Y” coaching program, or got pitched by “Z” [...]

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The Crisis Threatening Traditional Values In The Martial Arts

Written by Mike Massie on January 21, 2010 - 12 Comments
Categories: Editorial

…And What I Plan To Do About It Yesterday, I told you that the only way to preserve traditional martial arts values in this industry is for like-minded instructors band together. I’d like you to know, that’s exactly what I’m trying to do through the Martial Art School Alliance International. But before I tell you [...]

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