What Are Their Results?

These Days, It Seems Everyone Is A Martial Arts Business Consultant Or Online Marketing Expert… But Before You Buy, Ask To See Their Results I keep hearing these stories from my clients about how they went and checked out “X” martial arts management system, or went with “Y” coaching program, or got pitched by “Z” [...]

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Is Resistance A Good Thing?

Have you ever experienced this? You make a seemingly insignificant change in your martial art school operations… maybe it’s a small change in your schedule, or you change the fee structure, or you change your hours, or you hire a new instructor to help you out with the class load. Regardless of what it is [...]

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Why Knowledge Without Implementation Is Useless

All the business knowledge in the world won’t do you a darn bit of good if you don’t implement it. “Implementers” are the ones who make it in this business. Find out what it takes to be an implementer, and transform your martial art school.

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Grace Under Pressure… How Will You Act In The Clutch?

clutch: n. A tense, critical situation. Remember how it felt the first time you gloved up? That’s the way it’s going to feel the first time you face adversity in your business. But only magnified by a power of 10. You have butterflies all the time, you fret instead of focusing, you can’t eat, can’t [...]

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The Myth of the Magic Bullet in Marketing Your Martial Arts School

I’ve said it before and I’ll say it again. There are no “magic bullets” when it comes to marketing your school. The ‘one single best marketing method” is a marketing myth – it doesn’t exist. People routinely ask me what the best method is for marketing a martial arts school. My answer? “All of them!” [...]

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