You’re In Business To Serve Your Clients… And To Make A Profit

Only Businesses That Turn A Profit Stay In Business, And Martial Arts Business Is No Different It always makes me laugh when I see someone criticize a business owner for having a profit motive. Or, as one entrepreneur put it, “A business that’s about making money? What a shocker!” Yet, that mentality pervades much of [...]

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Hustle

Hustle And The Martial Arts Business Entrepreneur Hustle. Some have it, some don’t. But just what is “hustle”? After being self-employed most of my adult life, I’ve come to define hustle as that quality that separates the men and women from the boys and girls in business. It’s the quality that makes a person get [...]

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The Truth… Helps

How Embracing the Truth is Essential to Your Martial Arts Business Success Ever hear any of these sayings? “Don’t shoot the messenger.” “The truth hurts.” “The painful truth.” “The cold hard truth.” “If you can’t say anything nice, don’t say anything at all.” “Tell a white lie to cover it up.” Why do we have [...]

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Priorities, Pt. II

Balancing The Pursuit Of Your Passion And Playtime With Being A Business Owner “My experience has shown me that the people who are exceptionally good in business aren’t so because of what they know but because of their insatiable need to know more.” – Michael Gerber Every instructor and school owner has their idea of [...]

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Martial Arts Referral Marketing Made Easy – Massie’s Three-Step Method

Do you know what your biggest source of referrals is? You! That’s right – you are (or, you should be) the number one source of referrals for your school. Maybe you never thought about it that way, but if you’re not currently “referring” the people you meet everyday to your school, then there’s definitely something [...]

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