Want To Learn “Psychic Karate”?

Why Everything Counts in Martial Arts Marketing Hey, want to learn “psychic karate”? Just the other day, I got an email from my brother with this subject line: “How to know every one of your karate opponents moves…before they strike!!!” Naturally, I wanted to see this deadly new martial arts style, so I opened the [...]

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“But I Don’t Want to Run a Fitness Club, I Just Want to Teach Martial Arts”

Fact: Most People Do Not Want To Learn Martial Arts! I coach a lot of martial arts instructors on how to start and grow a successful school; some directly and many more via my websites and written resources. And, I’ve found that one of the most difficult concepts to impart to many instructors is the [...]

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Why Your Martial Art School Won’t Grow

Are You Following A Proven System To Martial Arts Business Success? There are a lot of reasons why martial art school owners hit plateaus in the growth of their schools. But no matter the specific reason, their lack of growth can almost always be chalked up to internal, and not external factors. In other words, [...]

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Should Demographics Dictate Your Martial Arts School’s Image?

Know Thy Image Trying to be all things to all people is a sure-fire way to become nothing to no one. That’s not to say that you shouldn’t diversify into having multiple programs for multiple age demographics. Not at all… in fact, for most school owners and in most locations I think it’s a mistake [...]

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