Why You Really Need To Market Your School Online

Written by Mike Massie on March 18, 2010 - 0 Comments
Categories: Marketing

Research Shows The Vast Majority Of Local Shoppers Research Online Before Buying It’s no secret to my readers and newsletter subscriber’s that I have a web marketing firm that provides web design and local SEO for small businesses. That’s why I consider it my business to stay on top of online marketing trends. The good [...]

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The Myth of the Silver Bullet in Marketing

Written by Mike Massie on October 7, 2009 - 4 Comments
Categories: Marketing

There Are No Silver Bullets When It Comes To Marketing Your Business I’ve said it before and I’ll say it again. There is no “magic bullet” when it comes to marketing your school. So, knowing this… why is it that so many martial arts school owners continue to look for that mythical single simple solution [...]

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The Myth of the Magic Bullet in Marketing Your Martial Arts School

Written by Mike Massie on June 4, 2009 - 10 Comments
Categories: Marketing

I’ve said it before and I’ll say it again. There are no “magic bullets” when it comes to marketing your school. The ‘one single best marketing method” is a marketing myth – it doesn’t exist. People routinely ask me what the best method is for marketing a martial arts school. My answer? “All of them!” [...]

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The Magic Words That Get You “In”

Written by Mike Massie on March 19, 2009 - 6 Comments
Categories: Marketing

The other day, I spent about 45 minutes on the phone helping a school owner trouble-shoot his operations. The thing is, he didn’t pay me for my time, and I don’t really know him from Adam. So, how’d he get such a big hunk of my time… for “free”? He said the magic words: “I [...]

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