Martial Arts Business Pitfall #1

Written by Mike Massie on February 1, 2011 - 4 Comments
Categories: Editorial, Management, Start Up

The Most Common Martial Arts Business Pitfall: Pride How is it that intelligent, talented martial arts business owners often fail so miserably in building wildly profitable schools? One word describes the most common culprit, and that’s “pride.” I’ve heard the following from instructors I’ve coached a million times: “I’ve seen that before.” “I know that [...]

Read more »

4 Comments

Is Your Marketing Confusing Your Prospects?

Written by Mike Massie on May 27, 2009 - 5 Comments
Categories: Marketing

“I tried that and it didn’t work.” “We ran ads in the paper, and never got any calls.” “I can’t see the point in updating our website – it never brings us any students, anyway.” “I don’t understand… we used to get great results from our ads, but they’ve dropped off to almost nothing.” “Advertising [...]

Read more »

5 Comments