The Age Of The Consumer

If You Don’t Think Honesty Is The Best Policy In Customer Service… Your Days Are Numbered I am simply amazed that certain less-than-ethical practices still persist in the martial arts industry… especially in light of the fact that now, more than ever, we exist in “the age of the consumer.” What do I mean by [...]

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Consumer Confidence On the Rise? If So, Here’s What You Should Do

A Fall Enrollment Season Like No Other? It looks like consumer confidence may be picking up, based on what I’ve been hearing from school owners around the country. After a relatively flat October, enrollments increased sharply in November and the upswing is continuing into December… all factors that point to this being a highly unusual [...]

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Is Resistance A Good Thing?

Have you ever experienced this? You make a seemingly insignificant change in your martial art school operations… maybe it’s a small change in your schedule, or you change the fee structure, or you change your hours, or you hire a new instructor to help you out with the class load. Regardless of what it is [...]

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Staying Focused On Your #1 Job In Your Martial Arts Business

It’s so easy to lose focus and get distracted from your primary mission in your martial arts business – especially if you haven’t defined it yet. One of the most basic things I teach my members at the SAMAS site is that, until you reach your ultimate enrollment goals, your primary job function as a [...]

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The Magic Words That Get You “In”

The other day, I spent about 45 minutes on the phone helping a school owner trouble-shoot his operations. The thing is, he didn’t pay me for my time, and I don’t really know him from Adam. So, how’d he get such a big hunk of my time… for “free”? He said the magic words: “I [...]

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