Consumer Confidence On the Rise? If So, Here’s What You Should Do

Written by Mike Massie on December 9, 2009 - 5 Comments
Categories: Management

A Fall Enrollment Season Like No Other? It looks like consumer confidence may be picking up, based on what I’ve been hearing from school owners around the country. After a relatively flat October, enrollments increased sharply in November and the upswing is continuing into December… all factors that point to this being a highly unusual [...]

Read more »

5 Comments

Martial Arts Referral Marketing Made Easy – Massie’s Three-Step Method

Written by Mike Massie on April 22, 2009 - 6 Comments
Categories: Marketing

Do you know what your biggest source of referrals is? You! That’s right – you are (or, you should be) the number one source of referrals for your school. Maybe you never thought about it that way, but if you’re not currently “referring” the people you meet everyday to your school, then there’s definitely something [...]

Read more »

6 Comments

On Teaching Martial Arts – What Sort of Legacy Will You Leave Your Students?

Written by Mike Massie on January 27, 2009 - 2 Comments
Categories: Curriculum, Editorial

“Have you ever wondered what your legacy will be when you stop teaching or doing martial arts?” That’s a close approximation of the question I posed to the students and instructors in attendance during a recent black belt test I helped preside over. When I presented this question to the students who were taking the [...]

Read more »

2 Comments