UFC Gym Coming To Your Neighborhood?

Written by Mike Massie on May 12, 2010 - 21 Comments
Categories: Editorial

Back in January of 2009, I told you about how Dana White and the UFC had announced the launch of the new UFC Gym chain of martial arts and fitness centers. (You can read the original post here) As faithful readers of this blog will recall, I told you way back then that this could [...]

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Teach More Adults, Now!

Written by Mike Massie on August 25, 2009 - 11 Comments
Categories: Curriculum, Marketing

The Challenge With Filling Your Adult Classes One of the all-time biggest challenges instructors share with me is: “Mike, how do I get more adult students?” In recent years, the answer you’ve been hearing is, “Add MMA classes to your school.” Well, I agree – MMA classes will attract more adults in your school… mostly [...]

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UFC Announces Launch of National Chain of Gyms – Do You Need To Be Worried?

Written by Mike Massie on January 28, 2009 - 19 Comments
Categories: Editorial

Well, I said I didn’t see it happening anytime soon, but it looks like the UFC may coming to your home town after all. And it ain’t going to be pretty. Yesterday, Dana White of the UFC announced the launch of a nationwide chain of UFC branded gyms. White says he’s partnered with a private [...]

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19 Comments