When Martial Arts Become Mainstream…

Written by Mike Massie on June 28, 2011 - 12 Comments
Categories: Management, Marketing

When Your Market Is Small, You Had Better Understand What Makes Them Tick… The fact is, the practice of martial arts is not a mainstream practice. At most, the market reach for the typical martial arts school is roughly between 1 and 3 percent of their local population. And despite the fact that MMA has [...]

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12 Comments

How Long Should It Take To Get A Black Belt?

Written by Mike Massie on March 31, 2010 - 54 Comments
Categories: Retention

Should You Lower Your Standards In Order To Increase Retention? “How long does it take to get a black belt?” We usually hear this question from new and prospective students, but the following question was actually posted on my member site forums this week by an instructor: “How long does it take your kids to [...]

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54 Comments

Letting Others Talk You Out Of Martial Arts Business Success

Written by Mike Massie on March 11, 2010 - 10 Comments
Categories: Editorial

Want To Fail Fast? Make Every Decision Based On What Other People Think… This morning on our forums, one of our members who is just getting started asked if she should start teaching three year olds. Apparently, she is good at it and likes teaching that age group. And, there’s a demand for it in [...]

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10 Comments

Have A Happy Thanksgiving Day!

Written by Mike Massie on November 25, 2009 - 0 Comments
Categories: Editorial

I just wanted to write a quick post to wish all of my readers a very Happy Thanksgiving Day. Hopefully you’ll be spending it with your friends and family, relaxing and recharging your batteries over the long weekend. However, I know that some of you will work over the weekend, because that’s how I was [...]

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