Help, My Ads Aren’t Working!

No response on your website, print ads, door hangers, or direct mail pieces? Early direct marketing pioneers discovered early on how to get a good response from an ad. To this day, all good marketing follows the same basic principles these early marketing visionaries discovered.

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Should You Ever Cut Back On Marketing Your School?

G.W., a Small Dojo Big Profits reader, recently emailed to ask me the following… Q: We have slow months, in those months that we know are slow should we bump up our advertising or should we save our dollars and advertise in the busier times of the year ? A: Just the opposite, in fact. [...]

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