What Do I Charge?

Written by Mike Massie on February 2, 2010 - 7 Comments
Categories: Start Up

“But I Can’t Do That In My School Because Of…” Last week I sent out an email that listed actual enrollment numbers for three members of the Martial Art School Alliance website. These are three instructors who are kicking tail despite the down economy. And, one of them actually lives in an area where the [...]

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Why Small Business Internet Marketing Makes Sense For Your School

Written by Mike Massie on December 2, 2009 - 0 Comments
Categories: News

A short while back a client forwarded an article to me that said SEO was a waste of money. (Note: In case you don’t know, SEO stands for “search engine optimization” – basically, fixing your website so it ranks well in search engines like Google, Yahoo, and Bing) I laughed so hard I almost fell [...]

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Software Vendors, and Why You Need to Answer Your Phones

Written by Mike Massie on September 3, 2009 - 1 Comment
Categories: Management

There’s Nothing More Frustrating Than… When you need support on a piece of software, and can’t get in touch with anyone by email or by phone. Especially by phone. Even my webhosts will take the odd support phone call now and then, and even though I know that I may get a snarky attitude from [...]

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How I Deal With School Owners Who Are Fiscally Lazy

Written by Mike Massie on August 5, 2008 - 1 Comment
Categories: Editorial

I get one or two emails like the following every week: “plase call me i am ready to join” That’s the entirety of the email. No greeting, no signature, nothing but a request for my time. Here’s another one: “sir, i “X” school in “X”. please guide me. i am thankful to you. yours truly [...]

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