When Martial Arts Become Mainstream…

When Your Market Is Small, You Had Better Understand What Makes Them Tick… The fact is, the practice of martial arts is not a mainstream practice. At most, the market reach for the typical martial arts school is roughly between 1 and 3 percent of their local population. And despite the fact that MMA has [...]

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Martial Arts Websites

One of the questions I get asked a lot is are you still building martial arts websites for schools? YES! Find out how to get a site for your school here.

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Should You Ever Cut Back On Marketing Your School?

G.W., a Small Dojo Big Profits reader, recently emailed to ask me the following… Q: We have slow months, in those months that we know are slow should we bump up our advertising or should we save our dollars and advertise in the busier times of the year ? A: Just the opposite, in fact. [...]

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How Professional Is Your School?

The Only Job Security For Martial Art School Owners Here’s a question for you… How professional is your school? This is an area that is typically ignored or taken for granted in martial arts schools, yet I have observed it to be a pivotal factor in the success of many, many schools. So, here are [...]

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Consumer Confidence On the Rise? If So, Here’s What You Should Do

A Fall Enrollment Season Like No Other? It looks like consumer confidence may be picking up, based on what I’ve been hearing from school owners around the country. After a relatively flat October, enrollments increased sharply in November and the upswing is continuing into December… all factors that point to this being a highly unusual [...]

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