Should Demographics Dictate Your Martial Arts School’s Image?

Written by Mike Massie on November 5, 2009 - 5 Comments
Categories: Marketing

Know Thy Image Trying to be all things to all people is a sure-fire way to become nothing to no one. That’s not to say that you shouldn’t diversify into having multiple programs for multiple age demographics. Not at all… in fact, for most school owners and in most locations I think it’s a mistake [...]

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Your Job, As It Relates To… Everything

Written by Mike Massie on September 23, 2009 - 19 Comments
Categories: Editorial, Management

Your job (as it relates to your students) is making people feel good. I know that some of you would disagree… But your ability to encourage referrals and retain students is a direct result of how good you are at making people feel good. The problem is, you can’t give someone something you don’t already [...]

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