You’re In Business To Serve Your Clients… And To Make A Profit

Written by Mike Massie on April 20, 2011 - 0 Comments
Categories: Editorial, Management

Only Businesses That Turn A Profit Stay In Business, And Martial Arts Business Is No Different It always makes me laugh when I see someone criticize a business owner for having a profit motive. Or, as one entrepreneur put it, “A business that’s about making money? What a shocker!” Yet, that mentality pervades much of [...]

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Why Small Business Internet Marketing Makes Sense For Your School

Written by Mike Massie on December 2, 2009 - 0 Comments
Categories: News

A short while back a client forwarded an article to me that said SEO was a waste of money. (Note: In case you don’t know, SEO stands for “search engine optimization” – basically, fixing your website so it ranks well in search engines like Google, Yahoo, and Bing) I laughed so hard I almost fell [...]

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No Room For Fear – Maintaining An Entrepreneur’s Mindset In Your Martial Art School Operations

Written by Mike Massie on January 29, 2009 - 1 Comment
Categories: Management

Fear makes you do stupid things. I think all martial artists know that it’s a basic sparring strategy to get your opponent to act out of fear instead of logic. And, that’s because fear causes you to hesitate, to freeze up, to second guess your gut. Fear makes you dumber than you really are. “Fear [...]

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