5 Second Survey: What’s Your Most Effective Marketing Method?

Written by Mike Massie on June 10, 2010 - 0 Comments
Categories: Marketing

The face of the martial arts industry changes all the time, and keeping up with what is working for other school owners is one way to stay ahead of the curve. So, I’d like to know from our readers what your most effective marketing method is at the present time. Just click the link below [...]

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Expect Better Things To Come In 2010

Written by Mike Massie on December 31, 2009 - 0 Comments
Categories: Editorial

Let’s be honest… 2009 was a difficult year for many martial art school owners and instructors. For many school owners, it was a year when you saw less interest in your programs than in any previous year in the last decade. And, for many part-time instructors, it was a year when many of you began [...]

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Martial Arts Referral Marketing Made Easy – Massie’s Three-Step Method

Written by Mike Massie on April 22, 2009 - 6 Comments
Categories: Marketing

Do you know what your biggest source of referrals is? You! That’s right – you are (or, you should be) the number one source of referrals for your school. Maybe you never thought about it that way, but if you’re not currently “referring” the people you meet everyday to your school, then there’s definitely something [...]

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The Magic Words That Get You “In”

Written by Mike Massie on March 19, 2009 - 6 Comments
Categories: Marketing

The other day, I spent about 45 minutes on the phone helping a school owner trouble-shoot his operations. The thing is, he didn’t pay me for my time, and I don’t really know him from Adam. So, how’d he get such a big hunk of my time… for “free”? He said the magic words: “I [...]

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