Fitness and the Business of Martial Arts

The Question of Integrity and Making a Buck in Your Martial Arts Business Since I announced in my email newsletter a few years ago that I was teaching fitness boot camps in my martial art school, it seems that every martial arts school is offering boot camps. While I think this is great, the problem [...]

Read more »

“But I Don’t Want to Run a Fitness Club, I Just Want to Teach Martial Arts”

Fact: Most People Do Not Want To Learn Martial Arts! I coach a lot of martial arts instructors on how to start and grow a successful school; some directly and many more via my websites and written resources. And, I’ve found that one of the most difficult concepts to impart to many instructors is the [...]

Read more »

Consumer Confidence On the Rise? If So, Here’s What You Should Do

A Fall Enrollment Season Like No Other? It looks like consumer confidence may be picking up, based on what I’ve been hearing from school owners around the country. After a relatively flat October, enrollments increased sharply in November and the upswing is continuing into December… all factors that point to this being a highly unusual [...]

Read more »

Should Demographics Dictate Your Martial Arts School’s Image?

Know Thy Image Trying to be all things to all people is a sure-fire way to become nothing to no one. That’s not to say that you shouldn’t diversify into having multiple programs for multiple age demographics. Not at all… in fact, for most school owners and in most locations I think it’s a mistake [...]

Read more »

Martial Arts School Owners Who Say, “I Don’t Wanna’!”

Ever see a kid arguing with his parents about something they wanted him to do? If you have kids (or teach them in your school), I’m sure you’ve heard this before: “But I don’t want to (insert something here that kids normally hate doing)!” And you know the rest. When I explain to martial arts [...]

Read more »

Next Page »