Service Counts

Written by Mike Massie on November 17, 2010 - 6 Comments
Categories: Management

Would You Let This Doctor Treat You? (Bear With Me – It’ll Soon Make Sense) Okay, picture this… You get a small cut and think you might need stitches. Not wanting to spend $800 on an emergency room visit – not to mention the drive across town – you Google family doctors in your area [...]

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The Most Effective Martial Arts Marketing Methods

Written by Mike Massie on June 17, 2010 - 0 Comments
Categories: Marketing

The Martial Arts Marketing Survey Results Are In… Roughly 100 school owners participated in the survey I posted last week. In case you missed it, the survey asked just one simple question: “What’s your most effective martial arts marketing method?” The Results The results were really no surprise to me. After all the answers were [...]

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What To Spend On Advertising For A Martial Art School

Written by Mike Massie on February 10, 2010 - 0 Comments
Categories: Marketing

Setting A Marketing Budget When You’re Just Starting Out… Early on (when I taught part-time), I spent all my profit on advertising. ALL of it. I just figured if I wanted to be a full-time school owner, I had to act like one. So, if I profited $500 or $800 in a month, I spent [...]

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