Fitness and the Business of Martial Arts

The Question of Integrity and Making a Buck in Your Martial Arts Business Since I announced in my email newsletter a few years ago that I was teaching fitness boot camps in my martial art school, it seems that every martial arts school is offering boot camps. While I think this is great, the problem [...]

Read more »

Teach More Adults, Now!

The Challenge With Filling Your Adult Classes One of the all-time biggest challenges instructors share with me is: “Mike, how do I get more adult students?” In recent years, the answer you’ve been hearing is, “Add MMA classes to your school.” Well, I agree – MMA classes will attract more adults in your school… mostly [...]

Read more »

UFC Announces Launch of National Chain of Gyms – Do You Need To Be Worried?

Well, I said I didn’t see it happening anytime soon, but it looks like the UFC may coming to your home town after all. And it ain’t going to be pretty. Yesterday, Dana White of the UFC announced the launch of a nationwide chain of UFC branded gyms. White says he’s partnered with a private [...]

Read more »

The MMA School Business Explosion – Two Success Stories

For those of you who’ve been in a cave for the past 15 years, MMA has established itself as a permanent fixture in the martial arts world. Yep, you could say it’s here to stay. What’s interesting is how well some mixed martial arts gyms are purported to be doing financially, and how the industry [...]

Read more »