“But I Don’t Want to Run a Fitness Club, I Just Want to Teach Martial Arts”

Written by Mike Massie on September 2, 2010 - 4 Comments
Categories: Curriculum, Marketing

Fact: Most People Do Not Want To Learn Martial Arts! I coach a lot of martial arts instructors on how to start and grow a successful school; some directly and many more via my websites and written resources. And, I’ve found that one of the most difficult concepts to impart to many instructors is the [...]

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Martial Arts Referral Marketing Made Easy – Massie’s Three-Step Method

Written by Mike Massie on April 22, 2009 - 6 Comments
Categories: Marketing

Do you know what your biggest source of referrals is? You! That’s right – you are (or, you should be) the number one source of referrals for your school. Maybe you never thought about it that way, but if you’re not currently “referring” the people you meet everyday to your school, then there’s definitely something [...]

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Question on Finding a Good Location

Written by Mike Massie on March 25, 2009 - 4 Comments
Categories: Start Up

Q&A On Finding a Good Location for a Martial Arts School Jason wrote in recently to ask the following: Q: “What factors should I consider with location? Do I need to be in the most perfect retail space out there, or could I consider 3rd place and if marketed correctly, can I get students? I [...]

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