Should Demographics Dictate Your Martial Arts School’s Image?

Written by Mike Massie on November 5, 2009 - 5 Comments
Categories: Marketing

Know Thy Image Trying to be all things to all people is a sure-fire way to become nothing to no one. That’s not to say that you shouldn’t diversify into having multiple programs for multiple age demographics. Not at all… in fact, for most school owners and in most locations I think it’s a mistake [...]

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Is Business Slow In Your Martial Arts School? It May Be Your Image…

Written by Mike Massie on April 29, 2009 - 7 Comments
Categories: Marketing, Start Up

Has your business been slow lately? Don’t blame the economy just yet… it may be time to look in the mirror and take inventory of the image you’re presenting to potential clients. I had intended to write this article for my membership site for martial art school owners, but image is so basic to the [...]

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