What The Heck is Permission Based Email Marketing?

Permission Based Email Marketing, And Why You Need It Permission based marketing – (def.) Marketing centered around obtaining customer consent to receive information from a company. (Source: http://www.marketingterms.com/dictionary/permission_marketing/) I get the majority of my leads from internet marketing, which is the case for most successful martial arts schools these days. However, most of those leads are generated [...]

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Software Vendors, and Why You Need to Answer Your Phones

There’s Nothing More Frustrating Than… When you need support on a piece of software, and can’t get in touch with anyone by email or by phone. Especially by phone. Even my webhosts will take the odd support phone call now and then, and even though I know that I may get a snarky attitude from [...]

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