How To Create A Highly Effective Martial Art School Website

Time To Update Your Website? Let’s Do It Properly… There is simply no excuse for having a lackluster website in the information age. Almost everyone uses the internet these days to research purchases before they buy. That’s why it’s imperative that you keep your site updated and fresh, much like rotating the inventory in your [...]

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Expect Better Things To Come In 2010

Let’s be honest… 2009 was a difficult year for many martial art school owners and instructors. For many school owners, it was a year when you saw less interest in your programs than in any previous year in the last decade. And, for many part-time instructors, it was a year when many of you began [...]

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Martial Arts Referral Marketing Made Easy – Massie’s Three-Step Method

Do you know what your biggest source of referrals is? You! That’s right – you are (or, you should be) the number one source of referrals for your school. Maybe you never thought about it that way, but if you’re not currently “referring” the people you meet everyday to your school, then there’s definitely something [...]

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Staying Focused On Your #1 Job In Your Martial Arts Business

It’s so easy to lose focus and get distracted from your primary mission in your martial arts business – especially if you haven’t defined it yet. One of the most basic things I teach my members at the SAMAS site is that, until you reach your ultimate enrollment goals, your primary job function as a [...]

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On Martial Arts Business Consultants

“Consulting”, The Next Great Career Opportunity in Martial Arts Did you know you could make a million dollars as a “martial arts business consultant”? Oh, it must be true because… everyone is doing it. But let me tell you a couple of secrets about “consultants” – Just because you can do something well, doesn’t mean [...]

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