Why Your 20-Year-Old Marketing Doesn’t Work Anymore

Written by Mike Massie on July 14, 2009 - 2 Comments
Categories: Management

One thing people in the industry have failed to notice is that not only has the economy changed – the way we find and attract new students has changed as well. In fact, it’s changed dramatically…

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Japanophiles, Titles of Rank, and The Business of Martial Arts

Written by Mike Massie on February 12, 2009 - 30 Comments
Categories: Editorial

Japanophile – An interest in, or love of, Japan and all things Japanese. I had run into Jerry at the gym I worked out at, and found we both had a background in Japanese martial arts. Jerry had been practicing JKA karate since the 60′s, and in a colorful recollection claimed he had once been [...]

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