Fitness and the Business of Martial Arts

The Question of Integrity and Making a Buck in Your Martial Arts Business Since I announced in my email newsletter a few years ago that I was teaching fitness boot camps in my martial art school, it seems that every martial arts school is offering boot camps. While I think this is great, the problem [...]

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How Long Should It Take To Get A Black Belt?

Should You Lower Your Standards In Order To Increase Retention? “How long does it take to get a black belt?” We usually hear this question from new and prospective students, but the following question was actually posted on my member site forums this week by an instructor: “How long does it take your kids to [...]

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Why You Should NEVER Give Up On Your Dreams

So my old buddy Matt Stover is going to the Super Bowl again. And, he’ll have the distinction of being the oldest NFL player ever to play in a Super Bowl game. To be truthful, Matt and I haven’t spoken in years. But, in the off-seasons prior to his 1999 and 2000 seasons with the [...]

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How To Teach Martial Arts in a YMCA or Rec Center

Starting-A-Martial-Arts-School.com and MASAInetwork.com member Don O’Neal posted an excellent article on his MASAInetwork.com blog explaining how you can get your program into a YMCA or rec center: http://www.masainetwork.com/profiles/blogs/getting-in-a-ymca-or-rec (Hint: Be sure to register when you hit the site – it’s free!) This is an excellent primer on how to get your foot in the door [...]

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Is Your Marketing Confusing Your Prospects?

“I tried that and it didn’t work.” “We ran ads in the paper, and never got any calls.” “I can’t see the point in updating our website – it never brings us any students, anyway.” “I don’t understand… we used to get great results from our ads, but they’ve dropped off to almost nothing.” “Advertising [...]

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