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Fitness and the Business of Martial Arts

Written by Mike Massie on November 16, 2011 - 1 Comment
Categories: Curriculum

The Question of Integrity and Making a Buck in Your Martial Arts Business Since I announced in my email newsletter a few years ago that I was teaching fitness boot camps in my martial art school, it seems that every martial arts school is offering boot camps. While I think this is great, the problem [...]

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How Long Should It Take To Get A Black Belt?

Written by Mike Massie on March 31, 2010 - 53 Comments
Categories: Retention

Should You Lower Your Standards In Order To Increase Retention? “How long does it take to get a black belt?” We usually hear this question from new and prospective students, but the following question was actually posted on my member site forums this week by an instructor: “How long does it take your kids to [...]

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Why You Should NEVER Give Up On Your Dreams

Written by Mike Massie on January 29, 2010 - 2 Comments
Categories: Editorial

So my old buddy Matt Stover is going to the Super Bowl again. And, he’ll have the distinction of being the oldest NFL player ever to play in a Super Bowl game. To be truthful, Matt and I haven’t spoken in years. But, in the off-seasons prior to his 1999 and 2000 seasons with the [...]

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How To Teach Martial Arts in a YMCA or Rec Center

Written by Mike Massie on June 29, 2009 - 0 Comments
Categories: Start Up

Starting-A-Martial-Arts-School.com and MASAInetwork.com member Don O’Neal posted an excellent article on his MASAInetwork.com blog explaining how you can get your program into a YMCA or rec center: http://www.masainetwork.com/profiles/blogs/getting-in-a-ymca-or-rec (Hint: Be sure to register when you hit the site – it’s free!) This is an excellent primer on how to get your foot in the door [...]

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Is Your Marketing Confusing Your Prospects?

Written by Mike Massie on May 27, 2009 - 5 Comments
Categories: Marketing

“I tried that and it didn’t work.” “We ran ads in the paper, and never got any calls.” “I can’t see the point in updating our website – it never brings us any students, anyway.” “I don’t understand… we used to get great results from our ads, but they’ve dropped off to almost nothing.” “Advertising [...]

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