The Most Effective Martial Arts Marketing Methods

The Martial Arts Marketing Survey Results Are In… Roughly 100 school owners participated in the survey I posted last week. In case you missed it, the survey asked just one simple question: “What’s your most effective martial arts marketing method?” The Results The results were really no surprise to me. After all the answers were [...]

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Expect Better Things To Come In 2010

Let’s be honest… 2009 was a difficult year for many martial art school owners and instructors. For many school owners, it was a year when you saw less interest in your programs than in any previous year in the last decade. And, for many part-time instructors, it was a year when many of you began [...]

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The Way of The Typewriter

Evolve or Die? Businesses and industries change. There’s nothing earth-shattering about that statement. However, sometimes the world changes around businesses, and unless they adapt to the changing business climate, they can easily go the way of the typewriter. Once hailed as the most revolutionary technological innovation to come along since the Gutenberg press, you’d be [...]

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