You’re In Business To Serve Your Clients… And To Make A Profit

Written by Mike Massie on April 20, 2011 - 0 Comments
Categories: Editorial, Management

Only Businesses That Turn A Profit Stay In Business, And Martial Arts Business Is No Different It always makes me laugh when I see someone criticize a business owner for having a profit motive. Or, as one entrepreneur put it, “A business that’s about making money? What a shocker!” Yet, that mentality pervades much of [...]

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What You See, What They See…

Written by Mike Massie on July 29, 2009 - 20 Comments
Categories: Management

Many martial arts school owners are oblivious to the fact that the public’s perception of a business can be drastically different from that of the owner.

Saying that this can be problematic is an understatement, because image is what makes a first impression on your potential clients. Make the wrong one, and you’ll lose them forever.

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“The Foot Fist Way” Rocks

Written by Mike Massie on March 17, 2008 - 0 Comments
Categories: News

This is the funniest thing I’ve seen since Rex Kwon Do. Why? Because like all good comedy, it closely imitates reality: http://www.thefootfistway.com Yep, that’s what you get when you water down a martial art over the last 30 years or so by turning schools into black belt factories – you become a living caricature for [...]

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