What The Heck is Permission Based Email Marketing?

Permission Based Email Marketing, And Why You Need It Permission based marketing – (def.) Marketing centered around obtaining customer consent to receive information from a company. (Source: http://www.marketingterms.com/dictionary/permission_marketing/) I get the majority of my leads from internet marketing, which is the case for most successful martial arts schools these days. However, most of those leads are generated [...]

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Why Your Martial Art School Won’t Grow

Are You Following A Proven System To Martial Arts Business Success? There are a lot of reasons why martial art school owners hit plateaus in the growth of their schools. But no matter the specific reason, their lack of growth can almost always be chalked up to internal, and not external factors. In other words, [...]

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Why Small Business Internet Marketing Makes Sense For Your School

A short while back a client forwarded an article to me that said SEO was a waste of money. (Note: In case you don’t know, SEO stands for “search engine optimization” – basically, fixing your website so it ranks well in search engines like Google, Yahoo, and Bing) I laughed so hard I almost fell [...]

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