What The Heck is Permission Based Email Marketing?

Permission Based Email Marketing, And Why You Need It Permission based marketing – (def.) Marketing centered around obtaining customer consent to receive information from a company. (Source: http://www.marketingterms.com/dictionary/permission_marketing/) I get the majority of my leads from internet marketing, which is the case for most successful martial arts schools these days. However, most of those leads are generated [...]

Read more »

How To Create A Highly Effective Martial Art School Website

Time To Update Your Website? Let’s Do It Properly… There is simply no excuse for having a lackluster website in the information age. Almost everyone uses the internet these days to research purchases before they buy. That’s why it’s imperative that you keep your site updated and fresh, much like rotating the inventory in your [...]

Read more »

Starting A Martial Art School Testimonials… Or What Happens When You Discover How To Do Things Right

If Starting And Growing Your Martial Art School Seems Like A Sisyphean Task, You’ll Want To Read This… I keep hearing from school owners who are asking for help and advice with their struggling martial art schools. Most often, their complaints revolve around the following: Not able to get enough leads an inquiries… Not able [...]

Read more »

Teaching Martial Arts is a Business Based on Relationships

There was a time when I had more students than I could handle, and I was miserable. Let me explain. As my school grew larger, it was nearly impossible to provide individual attention to each and every student. Pretty soon, I found myself filling the role of a human resources manager more than a floor [...]

Read more »