Summer Slumps and Short-Term Memberships, Revisited

(Note: In keeping with the recent theme of providing my blog readers with actionable ideas each week, I decided to update and post an article I had previously published at Starting-A-Martial-Arts-School.com. If you haven’t yet read it, I believe you’ll find the ideas here beneficial…) Why You Should Sell Short-term Summer Memberships I’m a huge [...]

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UFC Announces Launch of National Chain of Gyms – Do You Need To Be Worried?

Well, I said I didn’t see it happening anytime soon, but it looks like the UFC may coming to your home town after all. And it ain’t going to be pretty. Yesterday, Dana White of the UFC announced the launch of a nationwide chain of UFC branded gyms. White says he’s partnered with a private [...]

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On Teaching Martial Arts – What Sort of Legacy Will You Leave Your Students?

“Have you ever wondered what your legacy will be when you stop teaching or doing martial arts?” That’s a close approximation of the question I posed to the students and instructors in attendance during a recent black belt test I helped preside over. When I presented this question to the students who were taking the [...]

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When Martial Arts Business Impedes Student Excellence

The other day, a parent of one of my intermediate students came into my office. I could tell by the look on her face that she had something to tell me. “My son won’t be coming back after his membership is up.” I began to explain to her that at his belt level, kids often [...]

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Teaching Martial Arts is a Business Based on Relationships

There was a time when I had more students than I could handle, and I was miserable. Let me explain. As my school grew larger, it was nearly impossible to provide individual attention to each and every student. Pretty soon, I found myself filling the role of a human resources manager more than a floor [...]

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